feature: christmas giſt s
W
ith Christmas Day rapidly approaching, consumers are looking
for innovation in the gits they give. One product category that is ideal for gifting is small domestic appliances and there are a number of exciting new products to tempt customers with this Christmas. Laurie Billson, SDA manager at Miele GB, says:
“Everyday household SDA items like vacuum cleaners, especially nifty cordless vacuums such as our Trifl ex, are always successful sellers around Christmas.
‘‘ This will be perfect for
Christmas preparation as well as giſt ing
“Our Trifl ex delivers on both cleaning
performance and fl exibility and comes in the form of a three-in-one design that means it can be used as a cordless upright, cordless handstick or cordless handheld - the ideal gift who someone who takes pride in their home and is looking to upgrade their current vacuum. “Luxury coff ee machines also tend to sell
well - as they make it easier than ever to get the coff ee-shop experience at home and make a great gift that has the potential to be utilised every day.” There’s no doubt that independent retailers
November 2021
Jingle sells
The peak selling season is upon us and there are many products in our sector that make great giſt s. Simon King takes a look
have a great advantage for last-minute gifting purchases, as shoppers are able to see the items in person and leave with purchases in their hands on the day. This means there is far less reliance on online deliveries, which may be strained under December peak trading. Off ering a high-end pearl fi nish, Miele’s CM5510 Silence Coff ee machine in rose gold features all the benefi ts of the CM5 collection with a stunning on-trend look. The new CM5 Silence collection boasts ultra-quiet noise levels with quieter grinding and coff ee production for the perfect cup, in perfect peace. This model features OneTouch for Two,
enabling consumers to make two of the same coff ee specialities at once at the touch of a button. The machine also has a coff ee pot function for up to eight cups into a pot placed under the spout. The CM Silence range creates a perfectly brewed espresso, cappuccino, latte and macchiato with auto rinsing and easy-clean programmes. Melitta says it expects sales of good quality
coff ee machines to do well this Christmas, especially as many people continue to work from home and want to create top-tier barista style drinks from the comfort of their own kitchen (and now workspace).
www.ierdaily.co.uk | 21
‘‘
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40
