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Panasonic unveils transparent OLED concept
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anasonic recently unveiled a transparent OLED concept display at
Salone del Mobile, the world’s largest and most prestigious furniture and lifestyle exhibition. The innovative concept was presented as part of the installation by Vitra, the Swiss furniture brand. The transparent OLED display, which
resembles a glass cabinet, is crafted from a wooden frame holding what appears to be a pane of glass. As such it blends naturally into any contemporary living space. However, the moment the device is switched on, it transforms into a vivid OLED display.
Major consumer investment for Stoves in 2019
U
K domestic appliance business, Glen Dimplex Home Appliances (GDHA),
recently announced a significant investment in its British cooking brand Stoves, with a full programme of activity throughout 2019 and a six-figure investment in consumer advertising and marketing. Stoves is to launch a comprehensive digital marketing and print advertising campaign, targeting national news supplements and home and lifestyle magazines. To support the investment, Stoves has continued its partnership with cookery theatre provider
Chefs on Stage, which will see its appliances used in Stoves Cookery Theatres at more than food 60 regional food events across the UK. The Stoves branded stages will feature live cooking demonstrations from some of the UK’s best-
known celebrity chefs and bakers, including James Martin, John Torode, Mary Berry, Brian Turner and the 2016 Great British Bake-Off champion Candice Brown. In addition to its partnership with Chefs on Stage, Stoves also sponsored The Hairy Bikers’ successful thirty six date 2019 UK tour and has also supplied appliances to Tart, London's only tart- based bakery and coffee shop, for use in its workshops and cookery classes. Jane Rylands, Head of Marketing Communications at Stoves, said: “Stoves is an important brand
for us and next year marks its Centenary year. We wanted to increase the profile of the brand amongst consumers to support our retailers and we believe our partnerships with Chefs on Stage and The Hairy Bikers - plus our Cashback offer and Elite Retailers scheme - will ensure the popularity of brand continues to develop in line with our ambitious growth plans.”
Smeg joins forces with Disney to introduce second series of Mickey Mouse FAB fridges
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talian appliance brand Smeg and world-renowned cultural icon Disney have once again teamed up to introduce a series of new ‘Mickey Mouse’ FAB28 fridges. Back in 2018, Smeg partnered with Disney to mark a year signified by two landmark
anniversaries - the brand’s 70th anniversary and the first birthday of its flagship London store – as well as Disney’s most famous mouse’s 90th anniversary. The collaboration saw the two brands join forces for a limited edition run of exclusive Mickey fridges. Only 90 fridges were made in total for the limited-edition collection, using a bespoke sketch of Mickey. Due to the high demand in sales for this collaboration, Smeg and Disney have teamed
The transparent OLED is the result of a conceptual research project by Panasonic and Vitra. Through a series of workshops Vitra provided expertise in furniture and space design which was combined with Panasonic’s focus on using advanced technologies to improve lives. As a result, a number of ideas about how new technologies can be used to seamlessly integrate audiovisual devices into our living space were developed. The transparent OLED display is the first of these ideas to come to fruition. The transparent OLED display converts from a passive object into a lively and dynamic element, from something meant to be seen into something meant to be watched.
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www.innovativeelectricalretailing.co.uk
up for a second time to introduce a new design of Mickey on its popular retro-style fridge, the FAB28RDMM4. The new style features an adorable ‘True Original’ sketch of Mickey, with more of his face on show than his predecessor – yet still playfully reaching for the handle of Smeg’s fridge. This cheeky and endearing image has once again been commissioned exclusively for use by Smeg. Finally, the fridge also comes complete with an elegant silver plaque, which features Disney’s signature logo. Furthermore, the brand new FAB28RDMM4 fridge benefits from a A+++ energy rating, making it one of Smeg’s most efficient fridges. In addition, it features a muiltiflow cooling system, as well as adjustable glass shelves. Further to this, this new FAB28 addition will feature the recent slick updates introduced late last year including internal LED strip lighting, new shelving, chrome detailing and life plus 0-degree compartment.
May / June 2019
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