news
AIRUNO expands downdraft extractor collection D
esigner cooker hoods brand AIRUNO has responded to market demand by introducing a new downdraſt extractor into its collection.
Available in either black glass or stainless steel, the retractable Elektra Downdraft Extractor is a
discreet appliance that combines eye-catching aesthetics with a powerful maximum extraction rate of 730 m3/h. The glass version can also double as a splashback while in use. The Elektra rises to a height of 30cm above the work surface when in operation and retracts completely when not in use. It includes a remote control to alter the downdraft’s four speed settings and to operate the retracting mechanism. The A energy-rated Elektra also operates at a noise level of just 42-66dB. For those wanting an
even quieter operating volume, remote and external motors, which reduce the noise level further still, are also available. AIRUNO Chairman Geoff Baker said: “Retractable downdraft extractors work differently to traditional hoods or ceiling extractors because they are closer to the source of the odours and fumes, so they draw them backwards and downwards, rather than upwards. Downdrafts are enjoying a period of sustained popularity due to being discreet and powerful and they are also easier to clean than wall or ceiling mounted appliances. “Because they are designed to be installed behind or alongside hobs – even those in hard to reach positions, such as under wall cabinets – they’re also very versatile, which adds to their popularity. Our new Elektra model does all this and more and we’re sure it will prove to be a hit with consumers and designers.”
Andy Lewis appointed MD at Audiologic L
eading provider of professional audio-visual equipment, Audiologic has announced the appointment of Andy Lewis to the position of Managing Director. Lewis joined the company as part of its sales team in 2013 and has since progressed
through its ranks, first as Sales and Marketing Manager, then as Director and now MD. His influence on helping to develop the strategies that have seen Audiologic steadily and significantly increase its turnover in recent years, have not gone unnoticed by co-founder Simon Stoll, who steps down from the role to make way for the new man in the hot seat: “Audiologic has enjoyed significant growth since Andy joined the company and in my
view his rightful progression to MD reflects both his tireless work ethic and his commitment to personal development. During his time here, he’s put himself through an MBA, adding even greater insight to an already sharp business mind and has demonstrated a level of leadership and vision that cannot be overestimated. As one of the founders of the business, I will be concentrating on helping to develop our supply chain - seeking complementary brands and products and assisting Andy with overall strategy and process development. This is the beginning of the next chapter of a story Matt Boland and I began writing back in 2004 - exciting times indeed!” New Managing Director, Andy Lewis, adds: “I’m naturally
very excited to be taking on the role of MD at this very special company. The work we’ve done growing the business has its roots firmly in the dedication and attitude of the staff in every area of Audiologic. I’m stepping into my new role alongside a highly talented team supporting a growing portfolio of excellent brands and looking forward to driving Audiologic toward further significant expansion.”
4 |
www.innovativeelectricalretailing.co.uk
Hotpoint launches TV ad campaign
H
otpoint is running a national television advertising campaign
to build awareness of its ActiveCare range of laundry appliances. The first advertisement made its debut on 13th May 2019 and is running across all major TV channels, including ITV and Channel 4, until 31st May 2019. The national television advertising campaign aims to support retailers to increase footfall in store. The advertisement captures the heart of the consumer and demonstrates that Hotpoint laundry appliances care for the things that matter most to them. The advertisement follows the story of a teddy bear that goes on an adventure and gets covered in stains along the way. The bear is then laundered in an ActiveCare washing machine, which removes the stains so that the teddy can be returned to the owner and played with once more. Hotpoint is also running a cashback
promotion and giving away a free teddy bear as seen in the TV advertisement, when consumers purchase a selected Hotpoint ActiveCare laundry appliance. Jennifer Taylor, Head of Brand, Hotpoint,
says: “Our campaign presents a universal story that aligns the Hotpoint brand with our consumers’ desire to care for and preserve what matters most to them, whether it’s treasured garments or the precious time that is saved by helpful innovations. The concept of care has a powerful resonance for Hotpoint. Our products are specially designed to make the lives and experiences of our consumers more enjoyable, and to help them achieve their most perfect, desired results. “We hope that the national TV campaign will support retailers and generate an increase in footfall in store. To further support our trade partners, we have prepared various point of sale material that highlights our key messages, including the ability to remove more than 100 stains at just 20˚C.”
May / June 2019
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44
