the BIG interview


“Any business only survives with the right Ha


aving just celebrat r o sector, A


from a one-shop aer , mnichanne


fter the storms of 1987 I joined an aerial manufacturer to exploit the potential in the South of


England so I set up a trade counter operat on or em. T th fi


aking the e pa l


into self employed status I founded Alltrade with a small overdraft and big ideas in 1989. The advent of Sky made the very niche satelite market much larg rrger, business grew steadily and we became a multi branch outfit by


opening in Cardiff in 2001. Expansion continued through the terrestrial TV switchover and we adapted to


encompass commercial IRS and fibre signal distribution for residential


and commercial premises. This led us into in-home signal distribution


products such as HDMI switching, Wi-Fi networking equipment and multi-room


audio, becoming a key Sonos distributor y.


along the way. “The CI market presented a huge


opportunity f for the business and we now stock a comprehensive portffolio of AV,


el distribut


across the south of th Alltrade, talks busin


and cont uto wir th six Trade Counter w


products to market and great customer service” at


y survives with the right Alltrade has grown


he UK, with more planned. Steve Simper ness evolution and reaching 30 years young.


up by our free planning service and hnical support.


demand as the market takes off.Waiting f. until it is fully developed is too late, your competitors will have beaten you to the


event f fo our customers in the run-up to the season. The show outgrew various venues and is no Epsom D expand w new prod The bu


ow resident at the prestigious


Downs Racecourse. It continues to with more CI brands showing their


which St evolution and are c only surv market a changed and sate years ago digital br streamin custom i home pr


ducts, and ever more trade visitors.” usiness continued to grow, a fact eve puts down to resilience and


n, as he explains.“We never give up constantly evolving. Any business vives with the right products to


and great customer ser vice.We have d radically from the one-shop aerial llite dish equipment supplier of 30 o, moving through analogue to roadcast technologies, cable and


g products and adding networking, nstall and most recently smart roduc ts. You have got to keep


flexible and add on lines that are set for high


ltrade Trade Show launched in 2009 tinues to be a must- visit annual or our custr


grabbing the biggest slice of business. It’s very easy to continue to do the same thing tor


d y-in, daa y out but businesses in our sec-


need to continually adapt to survive and thrive in our dynamic market.


“Customer service is also a key ing redient because you need cust omers that keep coming back.We hav e always gone the t, offer ing free


extra mile in this respec ffer


planning, free technical suppor t and free delivery using our o wn vehicle fleet and trusted personnel offering services like k ey ffer cust oers a burgeoning


ffer holding.We also off


calendar of free training seminars at all six of our trade counters. In fact, w e recently


won the prestigious Smart Building A ward for Best T raining in the CI and smart home sect or against the biggest CI-only specialist distribut ors.We ac tively encourage our customers to move f forward, tak e on new sectors and new business oppor tunities, and we are here to help them every step of the way.”


and great customer service” ed its 30th year in business,


rial and satellite equipment supplier to a multi- areho uses r, MD at


lighting control and security products , backed u free tech “The Al


1 0 | www.innovaw


vatia iv


tive


veelectricalretailing.co.


o k.u.uk


Ma


ay / June 201 9


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