refrige


in both their household bills and their carbon footprint.”


Healthy living also plays a part, as she


explains. “Healthy living has been defined as a megatrend, with more and more consumers choosing to lead a healthy lif festyle. As a


result, they are increasingly cooking with fresh ingredients that require the cooling market to respond to that demand. Refrigeration technology is constantly e ood can besh f food can be


improving to ensure that fr stored f for as long as possible, while retaining


its original colour, nutritional value, texture and taste.”


Max McCormick, product manager for f kitchens at Miele GB, agrees that fresh f food is driving growth Pwth. “Primarily consumers are looking f for f features that will help keep their food fresher f for longer helping to avoid w e and saast


ve mone y. Th oundationse f foundations


for f food freshness lay within temperature accuracy and a stable temperature condition for f food to thrive in. Miele does this in three ways – through dynamic climate control achieved with the use of a fan to circulate the cool air, separate fridge and freezer air circuits f for better control and one degree temperature accuracy. Miele’s PerfefectFreshc Pro technology means that ingredients can be stored f for extended periods of time due to


optimised humidity controls on the drawers with secure lids to keep moisture locked in. Miele ’s VarioRoom storage concept gives consumers total flexibility in organising the positioning of shelves and drawers in its freezers, ensuring even the largest items can be accommodated. Other f features such as


fully opening drawers and dish


FlexiLight LED lighting in the shelves, deep washer safe


fe


shelves are also in demand. And of course No Frost is standard with Miele.”


Lucy Baz ely makes the point that “As than ever before, appliances that mak fe


for are incr ft ,


consumers’ lives continue to become busier e life


easier and provide them with more time to spend doing what’s important to them easingly sought after. Indesit prides


itself on developing products that ease the pressures of modern-day life and its f adaptable chest freezer was designed with busy families in mind.


“While consumers drive demand f for f food


preservation, manufacturers are responding by adapting the design and functions of cooling appliances, allowing users to keep esh f for longer. Appliances in


their food fr f


Indesit’s eXtra cooling range are versatile, flexible and efficient in providing ideal


food storage solutions. Optimal Humidity technology in the Indesit combi fridge freezer (LD85 F1 S.1) protects f food from


keeps food tasting fr f


drying out by constantly monitoring and adjusting the humidity levels inside the fridge. Furthermore, P ureWind technology esh f for longer by quickly


restoring g g the temperature inside the fridge p stored at the per c g


freezer every time the door is opened. Not only this, the Flexi Use Box within the fridge


freezer allows meat, fish and vegetables to be fefect temperature. In addition,


users are able to choose where they wish to position the box, with the upper level storing meat and fish at 0°C f for up to six days, whilst


the lower level is ideal as extra space for f storing fruit and vegetables at 5°C.”


F or JohnWelbourn, the fact that summer is approaching is obviously having an impact. “T prhe omise of good weather is encouraging


the growth of outside entertaining spaces, whether that is a well-appointed home- bar, outside kitchen or simply an added


cooling unit in the shed or garage. Similarly, multi-generational and multi-occupancy households create a need for additional f , wine coolers are becoming


storage. Also


an increasingly importance appliance in people’s minds when they are renovating or improving kitchen spaces - the interest in wine has never been greater in the UK, with consumer spending on personal treats


remaining buoyant in the face of uncertainty.” Lucy Dunstan is positive about the outlook for the mar ket. “Sales of built-in appliances continue to thrive across all categories,


including cooling produc ts. This reflects the current housing market, recent data from the National House Building Council (NHBC) shows that the number of new build homes in the UK is at its highest f for over a decade. Ne


New build properties of ft ten f feature


sleek integrated appliances, to complement modern open plan kitchens. Our new 90cm luxury fridge freezer (R196RSI) models are the ideal choice f for consumers who require the storage space of an American side-by- side but who preffer the minimalistic effec built-in appliances hidden behind doors.”


buy a lot of fresh food or a lot of fr f y


they batch cook at the we “Too often consumers sear ft based on price alone and it they start looking at the fea featur o l o themy tper


a e ’t sold prnr


benefit they can see betwe another is the price and the be better if consumers coul floor sa y, ‘ok that’s the shape


ft


a lot of frozen, do eek end?


earch for a model f ’s only afterwards


tures. If those f featurres m then the only


of bottle racks I want, the amount of door bins Can I get my milk carton in, can I mo to fit in a wine bottle?’ then ’ then think about the pr Retailers need to help educat think this way and to be mo help them get the perfefect mc JohnWelbourn stresses r r power of par tnerships. “The


of change is rapid, and retailers ar be extremely efficient opera thoroughly understanding their cust keeping propositions releva must adapt to changing be products are available onlin with the convenience of fas


r ffer


relevance and the ese days the pace ilers ar re having to ationally whilst


times. One opportunity for success comes f from partnerships and exper see the success of the local coff etailers offering artisan pro


together to create experien Change creates uncertainty opportunity and where reta providers are combining ex shopping, they are doing w


their customers and ant. The high street r ehaviours, when ne 24/7 combined st home delivery success comes


eriences. It's great to coff


ffee shops, local


oduce and working nces f for consumers. y but it also delivers ailers and service xperiences with well.”


een one model and e look of it. It would ld go onto the shop e I want, the amount mount of door bins. can I move this rack think about the price. cate consumers to ore demanding to model f for them.”


es


eration & summer co


ooling


ffect of


As far as supporting the retailer to make the most of this gr owth, Valerie Posner believes an emphasis on lif festyle is key. “What retailers need to do is get talking to the consumer about their lif festyle and move them away from simply whether it will fit,


what colour it is and the price. For example, what kind of family have they got, do they


May / June 201 9 www.innovaw va iv tive vee electricalre retailing..c co.u.uk k | 27


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