Technology industry gears for IFA Berlin 2019 and beyo FA Berlin 2019 and beyond IFA’s


in And


into the wo artificial int th bhe big tren


n wo I


th wo l to FAI


world’’s top tec


electronics and h and they will all b f globa


even lik vents like andCE China in G


FA Next, the innovat success with strong


Yu c


Global Press Conferen ho


ntelligencgence vnce, voice contr


etwork o o al FAI he world’’s large ev


rg st t rends driv iving innova novatiovation for cons fo gest echnol


dalusia gives a sneak peek h show Connect


control and 5 nd 5G arro sum


home appliances this be on show across the evenvents this year – year – fr no


tion hub at IF growth. This y


wh ology show, how, Aow IFA Ber FA Berlin, continues its


FA also has its first IFA Global A FA Gl lobal Audio Partner in Sennheiserr, a company that has been exhibiting at F f support key IF


Japan as its first official Global Innovation Partner Fr. IFA also released the names of its first two keynote speakers a FA Berlin 2019: Richard Yu, the Chief Executive Officer of Huaw and Christiano Amon, t IF


the President of Qualcomm. t IFA for the past 69 years. Sennheiser will FA events with its range of proffessional audio gear and support journalists with equipment and technical support.


The technology industry, however, has not been without challenges during the past year. Despite this “techlash”, the technology sector


deeply concerned about how new technolog Trust Barometer at the IF


FA Global Press C fer i h id “N i d t


continues to be the most trusted industry, even though consumers are ies will affect their future,


ffec


said Margot Edelman, who presented the findings of the Edelman onference.


the IFA experience, he said: “No industry operates in isolatio only at IFA can you see the true breadth of it, because co-in is not just electronics companies competing with each other Tomorrow’s Smart Homes are being innovated today by com from the consumer electronics sector, health and wellness, goods and many more … and the only place where you ca them all come together is IFA Berlin.”


Innovation, he continued, needs a platform as a showcase, to b to inspire others, to be inspir red by others, and to be seen by peop


for exactly what IF FA is and does: we are a trust for


FA Berlin is now part of a global network connecting r retailers, m consumers like no other convention in our industry,


powers the growth of all our partners.” “IF


y,” he concluded


would otherwise never encounter a company and its innovation: ed platform, that grows


success. More than ever before, “co-innovation” was at the heart of th A IF


FA’s unrivalled international i i


l ti b t on, but


nnovation er.


mpanies white n see


be trusted, ple who


“And that’s s with and


media and d.


Wrapping up the Press C feronference, Messe Berlin CEO Dr Christian Göke highlighted the reasons f for IFA for


year Fr, IFA Next announced t IFA


awei,


nce peek tivity,y, 5G are


re


onsumer s year, whole – fr om rlin,


mer


keCE Week in J n June in Ne Yorkorw York Guangzhou in September.r.


s up ond


May / June 2019


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