feature: floorcare
vacuums after understanding the ease and flexibility of cord-free cleaning.”
2023 – the year that robotic vacuums take-off? Within floorcare, robot vacuum cleaners present the biggest opportunity, offering automation and control via in-app capabilities. Across Europe, robot vacuum cleaners have become more mainstream, but in the UK the number of people using them remains small – less than 1% of overall market. BSH’s Mr Douglas says: “While we don’t expect
them to become mainstream in 2023, we do expect to see some growth.” As we move into the new year, manufacturers anticipate that robot vacuum cleaners will become more mainstream as technology evolves. Beko’s Mr Bhardwaj says: “With more people
returning to the office, consumers are seeking new ways to achieve excellent hygiene results with minimal effort. “As a result, consumers will likely be drawn to the scheduling features available in robot vacuum cleaners. By purchasing a high-quality, robot vacuum cleaner, consumers can clean high-traffic areas, like the hall, kitchen and living room, with minimal fuss and effort, leaving areas dust, dirt, and crumb-free in minutes.”
Product innovations
Miele has unveiled its most powerful vacuum cleaner, the Triflex HX2, which combines exceptional cleaning performance and flexibility. Featuring a unique 3in1 design, it can be configured as a cordless handstick, cordless handheld and cordless upright vacuum cleaner. The replaceable Li-ion battery offers up to 60
Miele Triflex HX2 Pro
minutes of continuous cleaning, with the Pro model including an additional spare battery to double the time, so you can clean your entire home and give the car a quick vacuum. The Pro’s model HEPA Lifetime filter holds back 99.999% of fine dust and 99.95% of allergens, viruses and bacteria. Laurie Billson, floorcare product manager at Miele, says: “The Triflex HX2 automatically detects floor surfaces and will increase the speed of the spinning brush for outstanding cleaning on carpets and surfaces of all types.” Jamie Lennox, Home-tek brand owner and managing director of Advanced Homewares, says the Optimus 3 is the culmination of 18 years of developing steam cleaning products and has many patented features. Mr Lennox said: “It’s unique modular design with the boiler situated in the cleaning head means that consumers effectively have a product they can use for a lifetime as the cleaning heads are interchangeable for various cleaning functions.” Witt UK & Ireland says the ROIDMI RS40 is very low weight and easy to use, but it also has
Bluetooth connectivity and intelligent app-based monitoring of the bin, battery and filter condition. Geoff Johnson, sales director at Witt UK & Ireland, says: “Those features will appeal to a different
type of customer, and the sales skill is selling on the features and benefits that answer each customer’s needs.” Hoover says the HF9 is its highest performing cordless stick vacuum, offers no loss of suction and includes new Anti-Twist technology, along with a slick digital display. Dave Matthews, business director at Hoover SDA, says the HF9 offers a five-star experience
from all points of view: suction power, user friendliness, long- lasting battery, and unrivalled quality. He says: “The stick vacuum has revolutionised the way we clean our homes, and Hoover continues to innovate and improve the user experience and satisfaction. With the new HF9, Hoover completely transforms the concept of performance. Not just power or run-time, but the optimal balance based on extensive research.”
Sebo’s Mr Binks says that robotic vacuum cleaners machines have a place in the market for a quick, convenient surface clean. “However, for a deeper hygienic clean you can’t beat a powerful bagged corded,” he says.
Home-tek Optimus 3
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Don’t forget to demo the latest technology Floorcare demonstrations are incredibly important at the point of sale. Beko’s Mr Bhardwaj says: “Shop floor staff should make sure that products should be on display, powered where possible so the customer can try it. “When demonstrating the product, staff should endeavour to find out relevant information from the customer, including whether there are pets in the house, the types of flooring and the number of rooms. This will ensure that consumers select a vacuum cleaner
that is suitable for their specific needs.” When demonstrating floorcare products, it
is important to make the features relatable to consumers. By understanding each consumer’s needs and relating features to their everyday life, sales staff are more likely to influence a consumer’s buying decision. Laurie Billson, floorcare product manager at
Miele, says: “Being able to show consumers and demonstrate the products before a purchase is one of the key benefits of selling in-store.” Witt UK & Ireland’s Mr Johnson says, somewhat
controversially, that demonstrations in floorcare are over-rated. “Like most home appliances, as long as
it’s on display and the store staff can speak enthusiastically about the product’s features and benefits, there is a sale to be made in floorcare without demonstration,” he says.
January 2023
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