feature: washing machines


Haier I PRO Series 5 In a spin


The cost-of-living crisis has meant that, more than ever, consumers are focused on value and making even more considered purchases. Simon King takes a look at the home laundry market


T


he last 12 months have been challenging for many reasons, with the entire major domestic appliance market declining


year-on-year as a result. While washing machines were slightly less affected than the average,


the market for tumble dryers decreased more so. “2023 is expected to be a tough year for our industry, with the market being expected to decelerate at a lower rate than in 2022,” says Vijay Bhardwaj, marketing director at Beko UK & Ireland. “Financial pressures are likely to impact spending habits, with consumers


searching for appliances that meet their needs and expectations at a price point that is competitive.” The laundry market has come a long way in recent years. Households


are busier than ever, and consumers are looking for products that can help them keep up with this demand.


26 | www.ierdaily.co.uk Bosch WAX28EH1GB


Dan Barfield, head of sales, domestic appliances, at Samsung, says: “The ongoing cost of living crisis has of course impacted UK households and it is a strain on many, therefore finding ways to reduce costs has become increasingly important. The buying behaviours of consumers has been impacted as a result and many are now looking towards appliances that help them to maximise their energy savings.


January 2023


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