feature: floorcare C
onsumers are looking for products that will do more for them and
manufacturers have risen to that challenge; the floorcare category is full of innovation, all of which is demonstrable on the shop floor. George Douglas, category manager, homecare at BSH Home Appliances, says that floorcare has performed well for the business and it has seen its market share double in this category over the past three months. “We’re looking forward to continuing to
grow in the coming months,” Mr Douglas says. “Multi-use models are an increasing priority. For example, the new Bosch BCS71PETGB Unlimited 7 ProAnimal vacuum cleaner features a Flex Tube that bends 90 degrees, enabling users to clean under low furniture without bending down. “And with the Nozzle Foot Release, users can easily detach the nozzle from the tube and replace it with a number of other attachments, including a 2-in-1 furniture brush and upholstery nozzle, mattress nozzle, and keyboard and drawer nozzle.” Witt UK & Ireland says ROIDMI sales are doing
well on the strength of Euronics taking on the ROIDMI brand late last year. Geoff Johnson, Witt UK & Ireland’s sales director,
says: “We are still encouraging members to take up the wide range of stock – seven models - and the accessories we have for the brand, and we remain one of the few major floorcare players that do not sell directly to the consumer.” Mr Johnson says that dual-purpose cordless vacuum and wet mopping machines took off last year after taking a while to build consumer confidence in the UK. “The dual-purpose ROIDMI RS40 has been
around since 2020 but is only now making its mark in the floorcare sector,” Mr Johnson says. “With more homes than ever in the UK having a mix of hard floors and carpets throughout the
Bosch BCS71PETGB Unlimited 7 ProAnimal
Clean up on
floorcare sales
The floorcare market shows no signs of slowing down and with 50% of sales distress purchases, the category’s future remains bright. Simon King reports
ROIDMI RS40
home, we introduced two more dual-purpose models in 2022, the cordless wet-wiping/ vacuum X30 Pro and the cordless rotating mop/ vacuum X30 VX.” Sebo director Justin Binks says consumers are looking for not only reliability, durability
and powerful performance in their vacuum cleaners, but for appliances that coordinate and complement their home interiors and SEBO certainly adds that touch of style. “We have seen an increase in sales in our
contemporary and pastel collections,” Mr Binks says. Cordless vacuum cleaners have become very
well-specified devices with a feature list longer than their extension hoses in many cases. Vijay Bhardwaj, marketing director at Beko UK
& Ireland, says: “The cordless vacuum cleaner market is growing extremely fast, and we believe these products will become even more mainstream as technology evolves. “Consumers are looking for appliances that make cleaning their homes easy and fuss-free. With an increased proportion of brands offering more advanced technology within their cordless vacuum cleaners, such as powerful suction, improved battery life, mop attachments, and LED screens, previous grievances about cordless cleaning are being revoked, with consumers converting to cordless
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www.ierdaily.co.uk January 2023
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