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news


New TVs from Sony announced at CES A


t CES in Las Vegas this month, Sony Europe announced a wide array of


advanced new televisions including the new ZH8 8K Full Array LED, A8 (55” and 65”) and A9 (48”) 4K OLED, and XH95 and XH90 4K Full Array LED sets. Sony’s new TV line-up encapsulates the very best of its proprietary technologies to truly deliver the creator’s intent on screen. With this new range, Sony aims to offer the most immersive experience on the market, with industry-leading picture quality, innovative sound and seamless user experience framed in premium large screens. By utilising Sony’s best-in-class Picture


Processor X1™ Ultimate, clear and precise picture quality is achieved for a highly realistic viewing experience. Premium quality sound is a key part of the viewing setup as well, and the new models feature Sound-from-Picture Reality™, which gives customers the feeling that sound is coming directly from the screen. The new models will continue to deliver the


creator’s intent with Netflix Calibrated Mode, offering studio-quality Netflix content, and IMAX® Enhanced™ (in select models), which brings the IMAX Experience into the home by offering a new level of sight, sound and scale. Sony’s new TVs will also introduce Ambient


Optimization, a new technology that optimises picture and sound quality in any customer environment. In addition to Ambient Optimization, the new


Sony TVs will feature a new Immersive Edge design concept. In order to create even more viewing immersion, a discrete stand is now located at the edge of the screen.


For the upcoming next generation gaming consoles, select new models will support 8K resolution, 4K 120fps high frame rate and fast response time via HDMI inputs to deliver their maximum performance for a cutting-edge gaming experience.


www.sony.net


Revamped Summerhouse sector to show off handpicked brands at Spring Fair 2020


S


pring Fair, the number one sourcing destination for home and gift retail, will launch its new vision for visitor-favourite


sector, The Summerhouse, at its 2020 show. The carefully handpicked selection of design-led exhibitors will take up a new venue within the NEC, promoting a more collective feel to the sector, as well as encouraging more collaboration between visitors and exhibitors. The new prime location in hall 20 puts The Summerhouse in between the Living, Accents & Décor sections in halls 6 and 19, helping to create what will be the largest continuously laid-out offering of lifestyle, home and interiors in the UK. The development of an uninterrupted offering of home and living products across all three sectors comes following a successful re-edit of Living, Accents & Décor at Autumn Fair 2019. Summerhouse is the focal point of the home section. As the smartest


way to discover what’s on trend at Spring Fair, visitors can expect to be drawn in by a community of prestigious, handpicked, artisan exhibitors offering a carefully curated edit of on-trend and design-led brands across gifting, interiors, lighting and lifestyle. At the show, Summerhouse visitors can look forward to connecting with well-known and trend-led living brands such as Cozy Living with their


December 2019/January 2020


Nordic-inspired interiors, The Libra Company with their premium ranges of interior design accessories, homeware and more and Garden Trading, whose pieces draw from both British countryside and city lifestyle trends.


www.springfair.com www.innovativeelectricalretailing.co.uk | 7


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