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contents EDITORIAL


Managing Editor: Jonathan Swift jswift@datateam.co.uk


SALES


Special Projects and Events: Linda Dorling lindaedorling@gmail.com 01256 321337


Advertising sales: Carly Bowman cbowman@datateam.co.uk 01622 699 160


Katie Jackson kjackson@datateam.co.uk 01622 699 121


Business Director: Carl Hearnden chearnden@datateam.co.uk


Artwork Editor Claire Noe cnoe@datateam.co.uk 01622 607963


Circulation Enquiries: datateam@c-cms.com 01825 749900


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All press releases to be sent to: ier@datateam.co.uk


IER Awards 2020 voting opens I


t’s that time of year again – voting for the Innovative Electrical Retailing


Awards 2020 is now open! It’s a busy period for everyone in retail, but please do take the opportunity to make sure you register your vote in the IER Awards 2020. Unique to the industry, the IER Awards allow retailers to determine the final standings in the manufacturer and supplier categories. There are as always some excellent brands in the running, so to cast your vote for the most deserving, complete and return the voting form on page 22 of this issue, or simply head to www. ierawards.co.uk/vote. As an added incentive, all voters will be


entered into a ballot to win one of six great prizes, courtesy of EPE International. In these challenging times, it is more important than ever that the sector comes


REGULARS


4 News 10 The Big Interview: Steve Norris


12 Comment: Martyn Allen, Technical Director, Electrical Safety First


14 Comment: Nick Cole, Managing Director, Go Inspire Group


With contributions by:


27 Tools of the trade: Damon Crowhurst, Head of Visual Display, Samsung Electronics UK


38 Sales training: Paul Laville, Managing Director, T21 Training


FEATURES


15 IER Awards 2020 30 Spring Fair preview: with PR Direct MD Sarah Selzer


Produced and published by Datateam Business Media Ltd., 15a London Road, Maidstone, Kent ME16 8L


All rights reserved. No part of this publication ma be reproduced or transmitted in any form by any means, electronic or mechanical, including recording, photocopying or any information storage or retrival system, without written permission from the Publisher.


34 8K televisions: we speak to James Parker, Head of TV PM Commercial & Strategy at Samsung


34 30 15 10


together and celebrates all that’s good about our industry. The new BRC figures released for 2019 make for some grim reading (we have more comment on this on page 4 of this issue), but I know many of you personally, I know how hard you work to keep your businesses moving forwards, and I’m absolutely confident that your dedication and innovation will see you come out on top in 2020. I wish you all a happy, and profitable, New Year.


Jonathan Swift Managing Editor jswift@datateam.co.uk


December 2019/January 2020


www.innovativeelectricalretailing.co.uk | 3


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