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feature: spring fair preview


Spring has sprung T


“Diverse, relevant, exciting” is how the Spring Fair describes itself on the website – and this year sees something of a re-edit in certain sectors and new initiatives including a Sourcing section, ‘sustainability trail’ plus trends stops and theatres. PR Direct Managing Director Sarah Selzer takes a look.


he Spring Fair at the NEC has long been a showcase for innovation and


while the majority of its 2,500 exhibitors are non-electrical there are definitely reasons to make this a worthwhile trip for IER readers. 2019’s show featured housewares in hall 9 with major cookware and tabletop brands highlighting colour and material trends. Eco was a strong factor and that retains its importance, with the show itself launching a ‘sustainability trail’ throughout the whole exhibition this time.


There are also keynote speakers and this year the line-up includes Mary Portas. Hall 9 morphed quite neatly into hall 10


‘volume’ where you would find many of the big wholesalers and electrical distributors including some interesting peripheral products like phone accessories and batteries, home security and power banks. This year, the re-edit sees housewares move


into Hall 8 (now called ‘Cook & Dine’) and volume become ‘Everyday’ and move into hall 9 – and that’s the main focus for electricals.


30 | www.innovativeelectricalretailing.co.uk Electricals on show


As well as the big distributors EPE (9A20-B21 & 9A21), ESG Europasonic (9G30), RKW (9C20-D21, C11) and Ultimate Products (9G20-H21), Hall 9 (and adjoining hall 10) includes: • Baruch Enterprises (10F42) – batteries and mobile phone accessories


• Benross Marketing (9B20-C21) – heating & cooling, kitchen, home & beauty


• Calitek (9C34-D33) – SDA and scales • Harewood International (9A40-B41) – heating and SDA kitchen


• Mashco (9C70) – health & beauty • NT International (10D40-D41, 10E40) – heating & cooling, SDA, health & beauty


• Rashmian (9C51) – consumer electronics


• Ryder Hub (9G10) – speakers, travel accessories (including an iron and haircare) and powerbanks


• Shopmonk (9D55) – hair & beauty (official distributor for InStyler)


December 2019/January 2020


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