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TCL celebrates 25 years of global excellence D
uring its Silver Jubilee year TCL recently announced at the IFA’s
Centenary Berlin Show, a partnership with both Microsoſt and Bang & Olufsen (B&O). The Chinese electronics giant also revealed a new range of products including built-in refrigerators, air conditioners and washer dryers, but it was the new partnerships in both TVs and smartphones that inspired special interest at its Press Conference, albeit for our industry, though still important for TCL, we will skip the mobile innovative attributes. The audio partnership with B&O does inspire as the usual sound reproduction from TVs has not been the best, in fact, as some school reports may state, ‘could do better’. The latest
Aldred-Lane whilst at IFA, I also asked him, “What do the letters TCL stand for?” - The Creative Life.
For more information about TCL products,
https://www.tcl.com/uk/en
Miele celebrates 125 years of Quality “F
or 125 years, we have stood for durable
products and we are convinced that sustainability is linked to the company’s success,” states Dr Reinhard Zinkann, Executive Director & Co-Proprietor of Miele, during attendance at IFA Berlin. Miele is celebrating its 125th anniversary this
year with a motto that refl ects the brand’s core values: “Once a Miele. Always a Miele. 125 Years of Quality.”
“Our goal has always been to be number one in the industry when it comes to quality and innovation. The topic of quality is therefore
deeply rooted in our DNA,”, said Dr Zinkann. “Miele’s journey as a quality brand has been marked by several evolutions. Having begun
as a manufacturer for the agricultural sector, the company has eliminated and added other business areas over the years. We are now focusing on high-quality appliances for private households and our Professional Business Unit for the commercial sector,” Dr Zinkann affi rmed. Along the way, Miele has presented a number of pioneering products. Today, they continue with fl agship models of the new laundry care generation, the W2 / T2 Nova
NXTFRAME TV Pro Range does more than better. According to B&O, the same acoustic engineers the brands famous sound quality have applied their expertise to this TCL collaboration. From the smallest to the largest of display
technologies, TCL states it will continue to be a global pioneer in the use of Mini-LED for big- screen home entertainment, brand leading with its 115 inch QM89TV. As a footnote, during a meeting with Adam
Edition, claimed as setting new standards in terms of laundry care. Ai is also playing an important role in the
future because it makes appliances better. Miele are already using Ai in its Smart Food ID and in Ai Diagnostics. Smart Food ID uses a camera and Ai to recognise recipes and off er the appropriate oven programme. Ai Diagnostics is a service feature in the Miele app that provides information is appliance failures occur, giving self-help instructions and ste-by- step guidelines.
For more information about Miele products,
https://www.miele.co.uk
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PEOPLE MAKE THE DIFFERENCE Summer 2024
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