feature: electrical s


safety


Always make sure you buy genuine goods (right) - don't be tempted by fakes (left) f


product or service. In other words, this


cdoe is the first step in the standardisation of the recall process.


In a global economy - where modern


production processes means traceability impacts on all parts of the supply-chain, not just manufacturers - without an effective and properly resourced recall system, consumer safety is at risk and brand


fec fet


reputations can be severely damaged. o S inevitably, much of our campaigning and media work f focuses on improving product safety. And most recently, we launched a majro mdeia campaign to encourage


fet


people to register their electrical products. Our research indicates that there are


almost 270 million unregistered electrical products in UK homes. As only those consumers who register an item can be


easily contacted in the case of a product recall, this means that there is a significant proportion of the population who wont’ know if one of their appliances is a safety r isk. We f found it particularly concerning that, despite washing machines being


responsible for the majority of electrical fires arising through a fault, less than half of respondents in the research said they w ere v‘ery likely’ to register them.


All our consumer advice promotes buying from respected traders but


veen the most reputable company can be affected by a recall or safety notice. However, with retailers often the first ft port of call f for consumers when there is


fec


an issue with an electrical item, they are obviously a key component in the recall pr ocess. That’s why we have sponsored


Some pro April 2019 oducts can be much more dangerous than others www.innovaw vatia iv tive veelectricalretailing..co.co k.u.uk | 19


House fire


es can destroy things that insurance can't replace


IER’s awa because fundame And reta consume Finally


about so to prom Innovati to ackno have cre project t


ard for the best retailer websit e: e clear, concise communication, is


ental to improving product safet.y fet ailers are a vital link in the chain of er engagement.


y, I just wanted to let you know


omething else we have established ote product safety - a Safety fet


on Award. I’ts been developed owledge those companies who eated an innovative product or diff


th t h that has, or will ill, mak


to improve consumer safety. Applicatio are now open for this year’s award and


ke a difference ons


the winner will be announced at our nex product safety conferen We hope to see you ther For more informatio Safety First’s Safety In please visit:


https://www.electric


like to include one of our on your site , please conta electricalsafetyfirst.or


uk/electrical-professionals/a The Charit ty offers a ran awareness of electrical sa


ty


ounced at our nex t nce in November. ere!


on on Electrical nnoavtion Awar,d


calsafetyfirst.or.g onals/awards/


nge of tools, to raise afety. If you would information videos act penny.wy.walshe@ rg.uk


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