the BIG interview


example, there are e-commerce platforms, such as Shopify and website and marketing tools such as Squarespace and Wix. Weengs is the final piece of the puzzle - offering an end-to-end fulfilment solution for retailers once they have sold products and need to get their online orders to their customers. “We are able to provide a delivery experience


to the end consumer that reaches their expectations and encourages them to buy from that smaller retailer again. Consumer expectations of their online experience are high and we’re able to provide big retail delivery experiences to smaller retailers. We believe everyone benefits as this means that increased consumer confidence in buying from ecommerce retailers leads to a more diverse and thriving market.” With a solid online presence established


and order fulfilment taken care of, Pier goes on to consider the key factors smaller retailers might want to take into account to improve their online sales. “There are two factors smaller retailers need to consider to improve their online sales - their online brand and their end-to-end customer experience. As buying online has become more common and online sales have boomed, consumers now expect a lot when they buy online - and it doesn’t matter who they’re buying from. “With the likes of Amazon Prime and other


next day delivery services, consumers are used to fast delivery, high tech tracking systems, and great quality packing. These are all things that smaller retailers must take into account if they are to compete - but they are also things that can take up a lot of time and effort for small businesses. Instead, Weengs is offering a link to that high-quality service for smaller businesses without them having to set up expensive and complex systems to have them in place.” In a difficult high street environment, Pier is still confident that using a service like Weengs can really benefit the smaller retailer.


“A lot of our customers have highlighted that the best part of using the Weengs service is the time they get back. Small business owners tell us that it is difficult to run a small bricks and mortar shop serving customers while spending extra staff time on packing and sending their online orders. “One in every five pounds is now spent online, and we give smaller businesses the tools to compete in an online market that everyone wants to be a part of. We have seen, that as Weengs gives back time to retailers, (often up to four hours a day), they can focus on other aspects of the business, such as growth, marketing and sourcing new products. We believe that the rise in omnichannel we’re seeing now is only going to go up and so we’re excited about how improving the online experience for both retailers and customers can impact a more diverse and thriving high street.”


April 2019


The W.A.Green story: here goes everything! Z


oe Anderson worked in the advertising industry most of her life, always alongside other people on exciting team projects, in the safe space of… well, comfortable


employment. But in 2017, she made a radical career shiſt: she leſt her ad life behind and, at 46, opened her own business, a feel-good interiors and lifestyle store. Weengs now takes all the hassle of order fulfilment from W.A.Green and handles


everything on Zoe’s behalf, from safely collecting and packing sold items, to figuring out what shipping carrier works best for their delivery. Because Weengs collects for hundreds of businesses in London, the bigger volume of shipments results in better deals from carriers. The saved cost is passed on to the shops so shipping ends up cheaper and includes packaging materials and professional packing. When item are sold on W.A.Green’s online shop, Zoe imports them into her Weengs dashboard and request a collection. A driver comes by with padded bags and collects the unpacked items. These are safely brought to Weengs’ warehouse in central London, measured, weighed and neatly boxed up by experienced packers. W.A.Green saves time from not bothering with packing again and money from not having


to stock packing materials or risk breakages. Yes, Weengs also offers insurance so Zoe doesn’t have to worry about lost items. Finally, Weengs deals with carriers directly, so no one at W.A.Green has to chase couriers again.


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