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Electrical need to ta of the Con


The Plug In T Silverstone C Hom otfin


g Ho ’s the S mart T Tech adoption is gathering


pace. This is not only good news for retailers of all sizes and types but


also for the electricians and professional installers that can help facilitate the


connected home. One of the key reasons for the upsurge in interest has been the


impact of voice assistants on the mar e In the UK, the number of smart speakers


ket.


is set to grow by almost a third in 2019, after ft doubling this year according to eMarketer research. Total smart speaker usage will grow another 31.6 per cent to 12.6 million people. There’s clearly a healthy appetite from consumers to invest in building a connected home.


The growth in the smart speaker market is important f for two reasons. Firstly, speakers are often the introduction to consumers


ft


into the smart tech arena and secondly, they help drive adoption of a wider range of smart home accessories and devices,


becoming the hub to control a variety of products and appliances that are Alexa or Google enabled. Smart Tech adoption is a


journey that provides opportunities beyond a single purchase.


Of course, smart home gadgets that let you turn your lights on, control your heating or secure your property from your smartphone are appealing but controlling a range of devices by simply using a voice command adds even more convenience to the home owner. A


As more smart home manufacturers have seized on the smart


speaker opportunity, by default the speakers have become the hub that is controlling anything from lights to security cameras. Add


12 | www.innovaw va iv tive veelectricalic retailing.co k.c .u.uk re


Independents ake advantage nnected Home Circuit will fea ture afullylyfit


To ertisEx ome. It’ he perf ev ne fect p atfo ent on May 16 a


rket. We re ently caught up with LiaLma Cumbre, Commerciall Director at Exertis, to find out mroe.


find out more about opportunities in this growing mark W rec n l


platf rm fo h


a display, either already built-in to the speaker or conne is at your


comfort ofor Whilst breaking smart ho concerns for the w


or the whole industr consume and bene


ect ed to a VT, that lets you see who r front door or back gate from the of your living room, is even better. voice has certainly contributed to down certain barriers to adopting ome technology, there are still other s to over come. The major challenge whole industry is the education of the er on the products - their f features efits. I ’ts the classic “If you don’t kno,w


you don’t know scenario”. Retailers need to understand the benefits of the products they are selling and ensure that they fit


within the customer’s eco-system. Smart Tech, if sold properly, has the potential to


drive incremental demand as products can be added over time so that lights, switches and sockets, cameras, sensors and audio


systems can be gradually introduced. The electrical trade has a great opportunity to both educate the consumer and increase its own value add service. There are increasingly more solutions that can be added to existing fixtures and fittings to upgrade them to become smart, improving the quality of liffe as well as protecting people’s homes


and reducing their bills with more efficient technology. The opportunity can often be ft overlooked but many upgrades are quite easy to deploy but off


ten needs to hear it from the ffer incremental sales. A


simple “Did you know that your kitchen light switch can be replaced with a Google or Alexa enabled switch? customer of ft


experts to be convinced it can be done! Whilst a certain number of smart tech products can be DIY installed, installation


ch?”” could really help - the th at fittedSam rt


fo for the electrical trade rade t


is often seen as a barrier. Independents ft


that can add this service can play a huge aprt in driving continued adoption whilst increasing the engagement with their customer and becoming the homeo trusted adviser. A success very likely to result in rep


retailer. People like to buy fr trust and independent st as pillars of the communit Retailers come to Exert built a reputation as the


this market at its infancy, because it’s been one of for over 30 years.We hav portffolio of vendors with pr


security fet


all of the key categories: , safety and voice


omer and becoming the homeowner’s sful installation is


peat business for the f y from people they tores are often seen ft it.y


of Smart Tech products in the UK know the technology be


tis because we haev leading distributor n the UK. eW


cause we entered , we know retail our specialisms e an established h products across lighting, heating, e. As a result, we


have a great insight into the market and the opportunities f for growth. Security remains a key category a saving products. Howeve increasing demand for out for o ranging from smart door to garden lighting.


If you are interested i on how you can benefit fr


Tech mar eket, why not join our tr event at www.exertis.co.uk/plugin


long with energy er, there is also an utdoor products, r bells and cameras


n finding out more t fr om the Smart oin our tradeonly -


April 201 9


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