Product News


Training at ATC Academy and Energy Showrooms ATC is thrilled to welcome its valued customers


to ATC House for product training in its very own Energy Effi cient Showroom and Academy.


C


reated as a customer learning centre, the ATC Academy is your hub for strengthening your knowledge of the ATC range of energy effi cient electric heating and high speed hand dryers through CPD training.


Designed for electrical wholesaler sales personnel, architects, electrical contractors and consulting engineers, ATC also welcomes electrical contractors in conjunction with their electrical wholesaler, for an enhanced training experience. This has been proven to be highly eff ective.


The ATC Energy Showroom, meanwhile, showcases the ATC range of electric heating and hand dryer products, which have been innovated and developed with energy effi ciency and sustainability in mind. The Smart range gives you the opportunity to take complete control over


energy consumption – keeping costs low whilst still maintaining comfort.


ATC’s product experts walk you through the Energy Showroom, demonstrating how its products operate through live demos. They will simplify the workings of the technology and the intricacies of each product, so you come away with an in-depth knowledge of the ATC product range.


Product training


Training can be customised to suit you and your customers’ needs. A typical training session in the ATC Academy could look like the following: •


Electric Heating Technology (CIBSE Approved)


• •


Energy Effi cient Hand Dryers: Benefi ts & Opportunities in the Current Market Electric Panel Heaters versus Electric


Carl Kammerling launches


2024 ‘fusion’ promotion Carl Kammerling International (CKI), the home of C.K Tools, has launched its popular Fusion promotion for 2024, off ering its trade customers more range deals than ever before.


L


ive from 1 February until 31 May 2024, the Fusion promotion will ensure customers have access to the best tools for the job, at a fantastic price – helping to start the year off with exciting new ranges and a welcome profi t boost. The promotion will see over 350 discounted products across the full CKI brand portfolio including C.K Tools, C.K Magma, C.K Classic, Avit and Kasp Security.


With discounts of up to 65% on off er, CKI is also


off ering a reward scheme for customers giving access to promotional materials and sales-driving POS for a low initial order value, making this the company’s most standout Fusion promotion to date.


Rhiannon Wyn Thompson, trade marketing 4 | electrical wholesalerMarch 2024


executive at CKI, said: “With more than 200 years of heritage in the trade, we understand how important it is for our customers to establish a strong bottom line in the fi rst half of the year. “Fusion is our way of supporting our retailers, helping them to save more as they spend more and ultimately grow their businesses through a promotional mix of fresh displays, new ranges and great value deals on our high-quality range of premium hand tools.”


Fusion has a minimum sign-up of £350 for


fi rst order only, after which customers can place as many orders as they want, at any value they want, and across as many or little product lines as they want.


www.carlkammerling.com 01758 701070


Thermal Radiators


• • • • •


• •


Smart Electric Heating Technology Digital Electric Heating Connected Thermostats What is Radiant Heating?


Electric Outdoor Heating vs Gas Outdoor Heaters: Cost Savings & Benefi ts Why Use Unvented Water Heaters?


Bespoke Heating Design Service Visitors benefi t from a deeper understanding of ATC energy effi cient products; direct support and relationship with ATC Technical Team and improved knowledge through through viewing and using working product samples in the showroom.


Scan the QR code to fi nd out about a typical day of training at ATC: sales@atcelec.co.uk 0203 564 9164


ewnews.co.uk


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