Ventilation
Do you know your customer?
Stocking the right fans on your shelves is key to maximising sales, but do you know what your customer wants? Natasha King, product manager at Vent-Axia, reveals the trends that are driving ventilation sales for electrical wholesalers.
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ustomer is king… and for electrical wholesalers stocking the right products on the shelves is vital to servicing customers well. But what type of fans are electricians looking for? There are a wide range of brands on the market vying for space on the shelves which vary in price and quality. So, what should wholesalers stock? With consumers spending more than ever on updating their bathrooms or adding en-suites, it is vital wholesalers are up-to-date with what households want. The latest consumer trends include bold designs, the rise of the spa-inspired bathroom, and an ever-increasing awareness of health and wellbeing. However, whatever look the customer is trying to achieve, effective ventilation is essential.
Bold aesthetics
An increased focus on interior design is driving improved aesthetics of everything in the home,
including the bathroom. With these trends, black interiors continue to be a popular choice, adding a touch of sophistication. Ventilation has traditionally been available in white but there are fans out there, such as Vent-Axia’s Lo-Carbon Svara, that are also available in black meaning greater choice for the consumer and more options for matching their ventilation to their aesthetic. For customers preferring a silent aesthetic, the Vent-Axia Silent Fan now has a discreet tile-like version, while the PureAir Sense offers minimal styling, clean lines and an optional cover that complements any modern bathroom or ‘spathroom’.
Spathrooms
Spa-inspired bathrooms are an increasingly popular option where people can escape the stresses of busy lives and chill out in the bath. Creating an oasis of calm is essential and so a noisy extractor fan is a definite no-no. So where should you start? There are many fans on the market that claim to be quiet, but what actually is quiet when it comes to fan noise?
A good place to start is to check the sound level in decibels [dB(A)]. An average extract fan operates at 35dB(A). This is loud in a confined space. Fortunately, there are now fans on the market that are only slightly louder than the sound of a pin dropping. For example, Vent-Axia uses its own sound laboratory to ensure the fans they design are exceptionally quiet with its Silent Fan range being the quietest on the market, offering ultra-low sound levels of just 12dB(A), quieter
30 | electrical wholesaler March 2024
ewnews.co.uk
than a whisper. Another way to check is to look for fans that have been awarded a Quiet Mark, the independent global certification programme associated with the UK Noise Abatement Society charitable foundation, which recognises the quietest solutions to unwanted noise. Both the Silent Fan and the Svara have been awarded a Quiet Mark. Third-party accreditation like this is a useful selling tool for wholesalers. To check whether a quiet fan has a Quiet Mark award wholesalers can visit the online directory at
www.quietmark.com.
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