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Industry Comment


A brighter future D


uring 2019, smart controls will continue to be a hot topic, with wireless lighting control set to be a front-running industry trend for the coming year.


More and more consumers are attracted to the proposition of a ‘smarter


home’, fuelled in part by the numerous smart devices currently on the market. Smart lighting control is particularly appealing, as the use of dimmers and sensors allows homeowners to set several lighting scenes that create a multi- functional living environment: daily living, work and entertainment, as well as reduce energy costs. There is an expanding range of wireless lighting control solutions on the


market to support this demand. This growing trend continues to inform Hamilton’s product development programme and we have new quick and easy-to-install solutions set for release mid-year.


Totally wired… However, during the past year the majority of our customers with high-value residential projects have shown preference for a wired solution. A wired solution provides system stability and is particularly suited to new-build projects, as cabling can be chased neatly into the walls before the plasterwork is finished and centralised to one main control point. These systems still offer remote control of the lighting – for example, Hamilton’s solutions are controlled through the Hamilton app – so meet the growing customer demand for control via a phone or tablet.


…well almost!! We don’t see this trend for a wired infrastructure changing in these projects. What we anticipate is that wireless lighting control will increasingly be used to support and expand the wired infrastructure. These solutions will be utilised to provide additional lighting and control features, such as garden lighting, garage doors, water features and security gates. Wireless lighting control will also be an extremely useful solution in renovation properties, where chasing cabling isn’t possible or cost effective.


Championing the cause Additionally, as part of our continued commitment to the education and promotion of the smart controls and home automation sector, Hamilton Litestat has become a Trade Supplier member of CEDIA, the international trade organisation for home technology. “We are pleased to welcome Hamilton Litestat on board as a CEDIA member” comments Matt Nimmons, CEDIA EMEA Managing Director. “We recognise that Hamilton has an outstanding reputation for delivering quality products, so to be able to add the company to our list of trade suppliers is fantastic. CEDIA is heading into its 30th year in 2019, and with a wide range of member benefits available to manufacturers, it is a great time for Hamilton Litestat to join the association.” Renowned as a leading global authority on smart controls and home


automation, CEDIA’s members are an important audience for Hamilton as we look to increase brand awareness and knowledge of our smart control solutions amongst custom installers and professional electricians in the UK and beyond. Hamilton supplies Smart Lighting Control & Audio systems providing cost-


effective, scalable and easy-to-install solutions for mid-range projects. The simplicity of Hamilton’s products means that no programming knowledge is required; the systems are ‘plug and play’. However, for those wishing to undertake more intricate projects, Hamilton’s solutions have flexible functionality and can be programmed for more complex lighting and audio requirements. This can be achieved by a customer installer or with the support of Hamilton’s specialist team. “Being a part of CEDIA is an important next step for us as we continue to raise


awareness and educate installers on Hamilton’s offering within the sector,” says Gavin Williams, Head of Marketing at Hamilton. “For almost 30 years, CEDIA has been a leading light in the industry, supporting fellow professionals with information, research and education, and we’re looking forward to working closely with the organisation to gain additional market and member insights to ensure our products and services continue to best support industry demand.” Our smart control solutions and championing of the sector has been


recognised by the industry. Hamilton recently won the ‘Best Manufacturer 2018’ category in the Voltimum Smart Solutions Awards 2018, an award that distinguishes thought-leading brands that consistently bring innovative products and services to market, while being committed to training installer customers and supporting their projects. In the past 18 months, Hamilton has undertaken training, education and youth marketing activities to inform both qualified and training electricians and installers, dispelling myths around complicated installation and programming, and promoting its easy-to-install solutions


hamilton-litestat.com 34 | electrical wholesalerMarch 2019 ewnews.co.uk


Gavin Williams, Head of Marketing, explains Hamilton’s take on how the lighting industry will evolve over the next 12 months


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