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WiringAccessories


ou’ve got a newrange ofwiring accessories for the Chinesemarket launching this year -what are the challenges ofmanufacturing for differentmarkets ov


Yo


and howdo you for


,


You e got a new range of wiring ac essories for the Chinese mar et launching this year - what are the challenges of manufacturing fo different mar ets and how do you overcome these?


Design tastes vary frommarket tomarket but Hamilton’s products are of a very high


production standard.We adhere to requirements ffo


V/ V/


or the UK and Europe, which are an international benchmark of quality, so we’re well placed to produce export product fofor theMiddle East and Asia. In China, the standard voltage is 220V/50Hz compared to the UK 230V/50Hz, so this is something that we can easily adapt to.


Froma design perspective,we have developed the Excellence Collection specifically fofor China, due to launch this year We identified a local prefeference fofor screwless plate finishes rather than box-fix, so the Excellence Collection brings together ourmost popular screwless plate designs – Hartland CFX, Sheer CFX, Linea Scala CFX and Linea Duo CFX.


. Each design rangewithin the collection


comprises 15 switches and five sockets, available in a choice of Bright Chrome, Antique Brass, Polished Brass or GlossWhite finishes. Rocker and toggle switches are available,with awide rocker option specifically developed to suit the design trend in China. Sockets configurations include switched and unswitched 10A & 16A sockets plus USB charge ports.


Ourmain aimwith the collection is to offer design and configuration choices to suit the requirements and aesthetic taste of the Chinese market.


ffe


I understand HamiltI understandHamilton is launching ne range of wide r cker switches fo


ange ofwide rocker switches for thefor the hotel sec or


on is launching new


hotel sector. What featuresmake them suited to the hotel sector in particular?


hat features make them


suited to the hotel sec or in particular? The wide rocker option has been initially


developed as a response to design trends within the Chinesemarket. However,r, itmakes sense to offe


ffer this configuration across allmarkets, especially fofor our hotel clients that welcome


ewnews.c.co.ws o.u.uk


visitors fromall around the world and need to accommodate vast tastes and cultures.


Wewill be introducing awide rocker option across all our design collections this year,r,whether they are screwless or box-fix. In the UK,most rocker switches tend to be a very functional white.We pride ourselves on offe


ffering greater


choice and allowing homeowners, designers and hoteliers to select stylishwiring acces coordinatewith their design scheme, soon to include thewide rocker option.


and that’s sories that


How do you ensure you offer high qualitl y products while remaining a ost-effective option for wholesalers? At Hamilton,we have alwaysworked to the highest quality standards to ensure our


wdo you ensure you offer high qua ity pr ductswhile remaining a cost-effective option fo


forwholesalers?


customers receive the products and service they have come to expect fromus. Should a situation arisewhen ourwholesaler customers fefeel that a range or solution is not cost-effe the short-termdue to competitor offe


ffective – even in ffers –we


have created an open and receptive channel of communication via our sales team. These strong relationships have created a platfoform or honest, nstructive comments that help us to continue proving our business offe


ffo


im co


ffering.


The newHartland G2 screwless plate is a case in point. Hamilton lacked a screwless product thatwas at a similar p p


rice oint to the box-fix What


What's been themost important iindustry lesson you ha e learned in yo


ndustry lesson you have learned in your career so far?


Don’t leave your expensive racing bike in the back of your car at a Bristol hotel car parkwhile in ameeting! But seriously, the ability to‘listen!’ properly.We all hear countless comments and requests on a daily basis: in the office,with customers, at trade shows, fromthe sales team. But oftftenwe don’t truly listen towhat’s being said or asked of us. People do businesswith people, so if you can truly listen, fully understand and comprehend the issue or task that’s being asked of you, that’swhen you can really develop important solutions andmake infoformed


themenormously decisions. This pro


workwith you. …nowI’moff to findmy bike! Feb Fe ruebruary202 020 el electricalwh wholesaler | 17


vides value to others, benefits and keeps themwanting to


range.We received fefeedback that installers had customers that prefeferred the screwless look but could only affo


fford box-fix. In response, our design


teamdeveloped a value-engineered solution. The resulting Hartland G2 is produced frompressed metal rather than cast,with themanufafacturing method contributing to an overall cost saving without compromising on either quality or finish.


Whatwo ''e


ex would yo you say is Hamilton’s’s


ethos', or its key aim for customer experience?


or quality in the UK, and this is extending internationally where it’s becoming recognised as a British brand that delivers both quality and style.We pride ourselves on creating solutions with stunning foformand fafaultless functionality. Our aimis to continue growing our reputation or quality, stylish, on-trend solutions.Within the design communitywe aimto bolster our standing as a provider of bespoke design solutions,while amongst profefessional installers wewant to be the first name they think ofwhen needing quality, turnkey electricalwiring solutions,wherever they are in theworld.


The Hamilton name has an enviable reputation ffo


ffo


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