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Cove


CoveroverStory OV nt D Pe


dedicated independent lighting company– OVIALtd.The aimwas tobring tothe professional elect cal vastlyextendedrange products that andare av


successfulOV ,


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ri al contractmarke geofhighqu


availab


at areverycompetitivivelypriced, abl


ble throughthe reliabl


wholesale channel. nowcov along


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TheOVIAproductoffer ble


quality ab


overs amuchwider rangeof sectors ngside themainlyresidentialone previouslyserviced.These include commercial, industrial,utility, amenity, emerg


y, gencylighting andfloodlighting. Pedigree


OVIA is not another new LED lighting company - the name is a fafamiliar one in the industry. It was first introduced by Scolmore in 2011 as the umbrella brand fofor the company’s growing lighting collection. Having enjoyed considerable success with it during the last eight years, Scolmore recognised the hugemarket potential that the transfoformation of the lighting sector has brought in recent years, with the emphasis on energy efficiency and connected systems. The new OVIA lighting range has been developed with this inmind and includes a full range of lighting control solutions that will optimise energy saving credentials.


Lighting expert at the helm Lighting expert at the helm OVIA Ltd is now officially launched, with leading


board taking the new business and a highly industry expert,Mike


experienced sales teamon Collins, heading up the


OVIA offe customers across the UK.


Mike commented: “Our aimis to provide contractors with a broad range of lighting products that are quick and easy to install and will save themtime andmoney on any given proj


oject.We believe that we have a winning 10| el electrical wh wholesalerFeb Fe ruebruary202 020 ffering out to y, ket a


OVIA–lights, camera,action


s,


EWgets aninsight ntothe st developmentof theOV it emb


ht int


solutionsprovider, ScolmoreGroup, made a sigignificant investment inits OVIAbrandof lighting tocreate a


9, leading elelectrical r,


al


ormula with this new O already have a reputation reliability and we believe market at the right time to spectrumof entry level lig highly competitively pric ique fefeatures and ben matched by competit “We’ve got some fafanta collection and had a great some fefeedback fromthe i


mbarksonanexcitingnewphase… uring 2019,


ffo


d V


un un


e e o s


themto ELEX in Sandown in November Themost common reactionwas that contractors fefelt they were being listened to andwewere bringing out products that cater directly fofor them.”


.


The OVIA teamwill continue to engage with contractors throughout 2020 via attendance at some of the industry’s leading events including ELEX and NICEIC Live, as well as through its dedicated YouTube channel SGTV. This is where valuable insight and fefeedback is gained to help shape the product development programme and will ensure that the wholesaler has access to those products that their customers want.


LighiL ght ngDesign Servicervice ting Design Si


As part of a commitment to deliver a first class service, a dedicated OVIA lighting design service


is available allowi projects. This can


surveys With all the relevant infoformation and measurements acquired and a site survey completed, a suitable lighting scheme will then be designed, and the proposal and quotation supplied.


local ASMs who a .


Pr Product spotlight


Some 400 individual productsmade up the first phase launch in November. The premium products within the OVIA lighting range come under the Inceptor brand. Inceptor is already a well-established and highly-regarded brand among contractors – think Nano, Omni and EVO. Now a raftft of innovative new products have been added to the Inceptor range, with special ffe


ffer of additional warranties.


Complementing the lighting products offer is a range of sensors to control devices –


ffe


microwave and PIR control options. The benefits are numerous – they can add convenience, help save costs, improve safefety and reduce environmental impact.


This extensive collectionmeans that


wholesalers now have access to a huge increase in lighting products and solutions that provides themwithmore opportunities than ever to


ewnews.co. ew o.u.uk


lighting design sc ,


hemes fofor their commercial ng customers to access free


re all qualified to carry out site all be handled through the


storybehind OVIAlightingbran


eatures and benefits that set particular products apart, such as the ability to use the Flow connector fofor speed and ease of installation, as well as the offe


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