Wi ngAc
and utilities. This simp basics look has also re
WiringAccessories
sulted inMattWhite and listic, unfussy, back-to-
Matt Black finishes becoming increasingly popular.
The botanicals design trendwill also continue to flourish due to today’s fofocus on nature and self-care,with fresh, vibrant and energising designs being complementedwith bronze finishes, aswell as paintable plates and Hamilton’s Perception CFX design,which allowsmatching ed into the clear faface plate finish on thewall.
fofor an almost invisible wallpaper to be insert
What
having on the electronics sector? Froma wiring accessories point of view, the expectation is that everything can be controlled froma smart device, wh het er t at s a phone or tablet. This creates the potential to adjust lighting fromanywhere in the home, and even while overseas fofor convenience and security.
What effect is the rise of smart contro having on the electronics sec or?
h ’
the option of controlli However,r,we’ve fofou
switch plates, located nd that customers stillwant
in appropriate zones. This is ng smart lightingwith
particularly important or young fafamilies – the children need to be able to turn lights on and off without access to their parent’s smart phone. As a result, installations are becoming amixture of traditionalwiring accessories and smart
ffo
or profefessional installers to expand their business into the smart control sector,r,which is set to continue its growth.
controllers. It provides an excellent opportunity ffo
With younger generations very fafamiliarwith this kind of technology, itmakes the electricals industrymore attractive to newtalent. Training will be particularly important in order to keep up with the pace of technology developments. Itwill also be useful to give installers the confidence to take amore creative viewof installations in order to solve problems and create solutions fofor unique customer demands. Some simple smart control projects can be fulfilled by pre-programmed solutions, but foformore complex pro
, ojjects, a
knowledge of basic programming techniqueswill be extremely useful. Hamilton offers guidance on
ffe Wh Who is Hamilton’s’s targ rgetmarket t,, and
how do you ensure that your marketing/ advertisingmix reaches them? Hamilton’s key target audiences comprise wholesalers, installers, interior designers and property developers. Each has its own demands and requirements, and therefofore communications strategy.
howdo you ensure that yourmar eting/ advertising mix reaches them?
this as part of its Smart Controls Trainino The increasing use of smart devices as
ng Courses.
controllers is also influencing product design, and we’re seeing a growth in the development and installation of touchscreen controllers,where the user controls settingswith the swipe of a finger rather than a rocker or toggle switch.
has grown signific Both ourwholesal
well.
Aswith allmanu acturers,we are dependent upon the supply chain and the relationships within this.Wholesalers are incredibly important to us andwework hard to build a personal relationship there that in turn creates strong relationshipswith installers.We find that educational support is highly valued by this audience.We provide help and advice through advertorial, editorial and socialmedia content, and by providing our extremely popular training sessions on smart controls. And of course, our customer support teamis always available to provide advice and assistance on tricky projects.
ffa oj
antly, sowe fefeel this isworking e and installer customer base
rols
16 | ele el
lectric wh
icalwholesalerFeb
Fe ruebruary2020
ewnews.co. ew
o.u.uk
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