Cable Management
Partnering for success
Alfi e Rowe, managing director at Armorduct, explains the importance of building strong partnerships and how these relationships can meet contractors’ changing needs and boost sales.
A
s pressure grows on electrical contractors to reduce costs and improve sustainability, cable management
manufacturers and wholesalers have a crucial role to play. By working as partners, and approaching contractors’ needs more proactively and fl exibly, there is the potential to create solutions that provide greater value, minimise environmental impact, and ensure repeat custom.
A step ahead
Early engagement with contractors is key. Cable management manufacturers have to invest the
18 | electrical wholesalerDecember 2023
“To provide the best possible solution and service, strong partnerships with wholesalers are crucial.”
time in monitoring new construction projects and nurturing potential leads to open early lines of communication. Taking a proactive approach means that cable management requirements can be discussed from the project’s outset. By asking the right questions, we can then advise on the most appropriate solution, ensuring it will
meet exact needs and overcome any possible constraints or challenges.
Through these discussions, we can also establish what bespoke items may be required alongside standard cable management components. To deliver a tailored product, manufacturers must be fl exible, willing to take on a challenge, and have the inhouse resources to deliver large-scale solutions as well as smaller product variations.
At Armorduct for example, we have invested in our production facilities, creating a specialist section within our manufacturing plant
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