our customers. As our business grows, we are building the team. We have added several Field Applications Engineers to the technical support team over the last year as well as further expanding our customer facing sales team. We communicate with our customers using every tool now available, Zoom, Teams, Email, Twitter, LinkedIn, Facebook and Telephone – but we are also able to meet more of our customers face to face. By getting to know them personally, we can continually improve without losing sight of the values that our customers most appreciate.
Continuing innovation
These personal relationships lead to mutual understanding, which means that we introduce innovations that really make a difference, to support the design and logistical functions of our business. Both design and logistics benefit greatly from Anglia Live, our e-commerce website launched in 2013 and offering a comprehensive parametric search engine, live inventory, live pricing and online ordering for same day despatch with free of charge shipping. To help with design, we added Ezysample in 2016, a service offering fast, free samples to every registered Anglia Live customer. To smooth logistics, in the same year we added Anglia 80/20, an intelligent inventory management service offering a whole new tier of customers the benefit of their own on-site inventory which is only invoiced when it is used. In 2017, we added Anglia Sigma, a powerful, Online Dashboard offering customers complete transparency in their trading relationship with us.
In 2019, the Anglia Design Partner programme was launched. Another industry first, working very closely with a select and agile group of prequalified independent design companies across the UK and Eire, the programme enables us to match their design experience to the requirements of our customers.
In 2020, we brought the hosting of the Anglia Live website in house, improving the speed and user experience, and enabling us to add major upgrades. These included BOM+, allowing customers to load a Bill of Materials (BOM) and get a volume quote in under two minutes. We also introduced Anglia API, giving customers access to inventory, pricing and availability data in real-time directly from Anglia Live in their own business system, and then place orders directly with Anglia within that system for speed and simplicity.
We also innovate to help specific groups of customers. Last year, we launched Anglia Unicorn, a made to measure service supporting start-ups, university spinouts and technology investors. We marked the occasion by partnering with Start-Ups magazine and sponsoring the 2022 Hustle awards for technology start-ups. At the other end of the scale, our customers small and large will welcome the fact that on 1st August 2022 Anglia achieved PLC status and changed the registered company name to “Anglia Components plc.” The change in status reflects the current scale of the business and provides assurance to the wide array of companies we now trade with. The more rigorous scrutiny to which a PLC is subjected allows us to demonstrate our growth, quality and capabilities and reflects positively to potential customers and suppliers.
The future
Many of the innovations described were put in place well before the global pandemic and the chip shortage became apparent but have positioned Anglia and its customers well to face the challenges that they brought. Today, in consultation with our customers we are continually seeking to introduce the innovations that allow us to confidently face the new challenges that we will see in the coming years. During our 50th year we will be unveiling further exciting plans to expand our teams, enhance our service and continue to grow our share of our customer’s electronic component business. This will include innovations in design support, logistics and service. We are building a business that can accommodate the next phase of Anglia’s growth as we grow beyond £100 million to £150 million and more. Today’s market conditions will pass. We’ve a great track record of growing quicker than the industry – something that we continue to maintain through the current challenges. This track record demonstrates that we are consistently delivering for our customers, leading them to expand their business with Anglia. It is our outstanding team that gives Anglia its future. Anglia is a great place to work and a great company to deal with as a supplier and a customer, and that is something that won’t change. We have grown extremely rapidly and faster than the market. I am as excited about Anglia’s prospects today as I was nearly 50 years ago when I joined the business.
www.anglia-live.com
www.cieonline.co.uk
Components in Electronics
October 2022 11
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