INTERVIEW
While still relatively new, the men’s range represents an important part of the brand’s ongoing development and demonstrates Tamaris’ ambition to continue growing and evolving.
Q: What are your aims and objectives for the year ahead? DJ: A key priority is working closely with our retail partners to ensure that the product offer is tailored to their customers and local markets. With such a broad and diverse collection, we have the flexibility to create ranges that maximise opportunities for both retailers and the brand.
Alongside supporting our existing stockists, we are keen to develop new partnerships with businesses that recognise the strengths of Tamaris and see the potential for growth within their footwear offering. We also remain committed to building brand awareness and reinforcing the qualities that have made Tamaris successful across Europe: contemporary styling, comfort, quality, and value.
Ultimately, our goal is simple: to continue growing the brand, strengthening our partnerships, and ensuring that more consumers discover what Tamaris has to offer.
Q: How do you ensure your brand remains relevant and appealing to consumers in this tough climate? DJ: In a challenging trading environment, staying relevant means understanding what today’s consumer is looking for and responding quickly to changing needs. Consumers are becoming more considered in their purchasing decisions, so they want products that offer style, quality, comfort and value in equal measure.
20 • FOOTWEAR & FASHION TODAY • JUNE 2026
At Tamaris, we continually monitor fashion trends and consumer behaviour to ensure our collections remain fresh, commercial and aligned with market demand. While fashion is important, comfort and versatility have become just as influential, so our collections are designed to deliver on all three.
Equally important is maintaining consistency. Retailers and consumers alike value brands they can trust, so we focus on delivering reliable quality, strong product performance and excellent service season after season. Combined with ongoing investment from the Wortmann Group in marketing, product development and logistics, this ensures Tamaris remains a relevant and dependable brand for both consumers and retail partners.
Ultimately, our approach is about creating products that people genuinely want to wear while giving our retail partners the confidence that they are working with a brand committed to long-term growth and success.
Q: How do you engage with your end consumers via your retail partners and other channels? DJ: Consumer engagement is an increasingly important part of building any successful brand, and Tamaris uses a variety of channels to communicate directly with customers. The brand operates its own Instagram platform, which plays a key role in showcasing new styles, highlighting seasonal collections, and increasing overall brand awareness. Social media provides an excellent opportunity to communicate the latest trends and product launches while also helping consumers better understand what Tamaris represents as a brand.
From a personal perspective, I also believe strongly in supporting our retail partners
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with local initiatives whenever possible. Many retailers invest considerable time and effort into engaging with their communities, and where appropriate we are always happy to explore opportunities to collaborate. This could involve supporting a store anniversary, helping with an open event, participating in in-store competitions, or contributing products for giveaways and promotional activities. These initiatives may seem relatively small on their own, but collectively they help strengthen relationships with consumers and create positive experiences around the brand.
Retail remains a people-focused business, and local engagement continues to be incredibly valuable. By working closely with our retail partners and supporting their activities wherever possible, we can help drive awareness, increase customer interaction, and build stronger connections with consumers. Ultimately, our goal is to create meaningful engagement at every level. Whether through social media, retailer partnerships, promotional events, or community initiatives, we want consumers to feel connected to the Tamaris brand and confident in choosing our products. We believe that consistently supporting both retailers and consumers in these ways will make a significant difference to the brand’s long-term growth and success.
Contact: Daniel Jones 07769292362
Danel.jones@
tamaris.com
sales@tamaris.com
www.tamaris.com
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