REVIEW
the digital twin technologies and 3D content of Voxelo.
There was also ample focus on solutions dedicated to improving the shopping experience and smart fitting rooms, such as those offered by Sooley and
Shoefitr.io. These solutions use scans and advanced data to improve product selection and reduce returns. Finally, Ustyle presented a platform capable of revolutionising e-commerce through dynamic outfit suggestions and personalised combinations.
Knowledge
With 22 events – from AI runway shows to Trend Highlights, from Market Focus sessions to Expo Riva Nights and the Area Showcase – Expo Riva Schuh and Gardabags continue to impress visitors with an increasingly rich and engaging experience, full of insights, inspiration and networking opportunities. Philosopher and Tlon co-founder Maura Gancitano recently noted: “We need to redefine the meaning of the word ‘we’, often emptied of its value, to restore its sense as a network of interconnected relationships, where everyone is called to take responsibility and play their part.” Alessandra Albarelli, General Manager of Riva del Garda Fierecongressi, added: “Expo Riva Schuh and Gardabags are the expression of a collective intelligence involving exhibitors, buyers,
associations, experts and professionals from all over the world. Our role as organisers is to observe the market as a whole and to have the courage, ambition and strength to evolve each edition in order to capture its changes. “In this edition, we have provided a concrete demonstration of our ability to respond and remain proactive, focusing on three key directions: increasing internationalisation, innovation as a growth driver for the entire supply chain, and new ways of telling product stories.”
Iulian Munteanu of Dasha Online (Romania), a leading national e-commerce platform, agrees: “Being in Riva del Garda is essential not only
to find new business partners, but above all to work together with other players in the supply chain and reflect on how to restore European competitiveness in a complex global scenario.”
Debut: Expo Riva Schuh and Gardabags’ first AI-generated runway show
At the 105th edition of Expo Riva Schuh and Gardabags, an immersive experience designed to showcase exhibitors’ products: a runway show entirely generated through artificial intelligence. The models are digital – the products remain real: shoes and bags you can see and touch at the fair.
In Detroit, during the early 1980s, three young men from the suburbs – Juan Atkins, Derrick May and Kevin Saunderson – begin sampling the sound of abandoned factories and looping it: techno is born. Forty years later, that same gesture returns – this time, on the runway. At the first AI Runway Show at Expo Riva Schuh and Gardabags, mechanical arms, lasers, gears and conveyor belts are sampled and looped like a drum machine, creating an industrial soundtrack that runs throughout the show. Factory noise becomes a beat. Mechanical motion becomes rhythm. The factory becomes a runway. Technology, automation, robotics and artificial intelligence are interpreted as tools to enhance human creativity, to amplify the strength of reality and of the products (shoes and bags) we choose, buy and wear every day.
The runway show is entirely generated using artificial intelligence. Three LED walls – fifteen metres wide and four metres high – project three different views of the same virtual runway, with close-up shots that keep the
12 • FOOTWEAR & FASHION TODAY • JUNE 2026
DOWNLOAD THE FOOTWEAR & FASHION TODAY APP NOW
SPONSORED BY
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48
