INTERVIEW
We have supported the Footwear Today Live show in Birmingham since the very first edition and it’s always a really positive event for us. We always see our best customers there, as well as many new ones, and we are normally very busy from start to finish!
This year so far has been very good for us. Our team is continuing to expand and so is our customer base. We do expect to continue to grow in the upcoming season despite the toughness of the market.
Q: Tell us about your core product ranges? JC: Laura Vita offers a wide range of highly distinctive styles across three exciting collections: There’s the main Laura Vita collection of shoes and matching handbags, then the more subtle and very competitively priced Misstyl range – a contemporary, feminine brand with a more sober, accessible look. And lastly there’s our Enzo Vita men’s range – quality leather, comfortable fit and a unique style that recalls Laura Vita’s originality under a definitely masculine sky.
Looking ahead, we do intend to enlarge even more of our product ranges to other complementary industries.
Q: What are your aims and objectives for the remainder of this year? JC: The brand is growing at a good pace and we have high expectations for the UK and expect to continue or growth here by further increasing our active customer base. We hope that our existing customers continue to appreciate
20 • FOOTWEAR TODAY • AUGUST 2025
our products and that we can attract new customers that would like to try our products as well.
We are also working to use more and more FSC and other certified packaging. Currently, Laura Vita stamped shipping cartons are FSC- certified. If it takes time, it’s because we don’t have the same human and financial resources as the big groups. We do things at our own pace, to the best of our ability and always to the highest quality.
Q: How do you engage with your end consumers via your retail partners and other channels? JC: We engage with the market in a big way via advertisements on social media, such as Facebook where we have around 120,000 followers, and Instagram where we have around 40,000 followers. For instance we would tag retailers if end customers are asking where they can find products in their region. We have also pinpointed the customer base on our website.
Of course we also participate in a huge amount of trade fairs and footwear showroom events across Europe to offer our customers the chance to see in person our latest collections.
It is so important to support these stockroom events because they are such practical places to see so many people all in one go. Our sales team would have to travel the entire country to see as many customers as we see at Footwear Today Live!
Q: How are you finding the footwear sector in general? How do you ensure your brand remains relevant and appealing to consumers in this tough climate? JC: Our worldwide sales are growing extremely well. It can be tough of course and recent worldwide economic events can provide challenges. However, as in every industry, there are obstacles and when there are crises there are also opportunities.
Our workshops, scattered around the world, are supervised and regularly controlled. They are small in size and allow local employees to live well in a family environment.
Our design team constantly tries to defy the impossible, breaking new ground to deliver highly distinctive styles that allow us to generate more new customers, even in tough times. Furthermore, we offer competitive pricing with good margins for our retailers. Laura Vita offers originality and innovation, yet our styles are unmistakably Laura Vita! Our unique styling is enabling us to continue to grow our customer base. We also offer a wide range of sizes for certain styles from 35 to 45, which has proven to be very successful for us.
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