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t’s an alliance of two names. Laura, inspired by the Latin term “Laurus”, translated as “Laurel”, and carries a meaning of glory, victor and joy. And Vita is taken from the Latin word “vita”, meaning “life”.
Laura Vita was established in 2004 in the town of Marcq-en-Baroeul in North-East France. The original designer founded the brand with the aim of providing modern women with a footwear product that is beautiful, different and comfortable. Laura Vita was established in 2004 in the town of Marcq-en-Baroeul in North-East France. The original designer founded the brand with the aim of providing modern women with a footwear product that is beautiful, different and comfortable. Indeed, the products increasingly stood out for their unique appearance and colours, and soon the eclectic style became established.
Today, closer to the reality of everyday life and still instilled with a unique strength of character, Laura Vita shoes are dedicated to giving women a means of expressing their personality to the full.
The brand is present in over 35 countries globally, with well over 5,000 sales points, including France, Germany, Italy, Finland, Canada, Australia, South Africa and even Mongolia – to name a few. In the UK Laura Vita arrived in 2015; however, distribution was interrupted for a few seasons around the time of COVID. It relaunched into the UK in 2022 and with sales to date growing well.
“Our shoes and bags are very distinctive, made with love and passion in our factories,” explains Jacques Cheng, the Sales Manager for Laura Vita. “Many of the leather uppers on our shoes are hand coloured and the comfort and fit we offer is superb. The senior designer has a passion for shoe comfort and tries every single confirmation sample before going into final production.”
Q&A
Q: Tell us more about the Laura Vita brand and how it’s grown in the UK market? Jacques Cheng: The distinctive look of our brand is put to good use by our customers; they tell us that they love to use our brand to create extra special window displays as show stoppers to increase footfall. More and more shops focus on Laura Vita by adding volumes and creating choices for the consumer. The more they add the better it looks in terms of colours and patterns. Our customers are extremely loyal; once they wear a pair of our shoes they fall in love, and often buy a large volume for themselves as well,
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to create a universe of Laura Vita product! But it isn’t just an aesthetic brand, the comfort of our shoes is very good as well.
Q: What’s new for the brand? How has 2025 been for you so far? JC: As opposed to our peers, our collections evolve very quickly; in fact, we do not follow a trend but instead want to create new ones each season, thus creating the great quantity of new outsoles and uppers and materials. Again this season, we have developed some extremely exciting new styles!
AUGUST 2025 • FOOTWEAR TODAY • 19
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