PREVIEW
MICAM
memorable experience. Another key milestone came in 2018 with the rebranding of MICAM Milano.
CELEBRATES IN 100TH EDITION!
MICAM – The trade fair that has been shaping the future of footwear for 50 years and propelling Italian and international footwear companies forward.
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ICAM, the world’s leading event for fashionable, high-quality, innovative, and sustainable footwear, celebrates 50 years of history with its 100th edition. Taking place at fieramilano Rho on 7-9 September, the event will feature a special exhibition dedicated to its remarkable journey!
Fifty years of know-how, innovation, Made in Italy excellence, and international vision have turned this footwear trade fair into a global event. It has become a true point of reference, not only for small and medium-sized Italian companies, which represent the economic and productive backbone of Europe, but also for international brands. Many milestones have marked the show’s path to success. Although its origins trace back to 1931 in Vigevano, the cradle of Italian footwear, it was in 1974 that the event underwent a strategic transformation, when A.N.C.I. – the Italian National Association of Footwear Manufacturers – took over its management and strengthened it over the following years. With the turn of the new millennium, Milan became its permanent home, opening the way to greater international expansion. In 2017, the project grew further with the addition of spaces dedicated to events, education, entertainment, seminars, and special areas. Digitalisation was embraced, and the concept of a marketplace was introduced to offer visitors a
16 • FOOTWEAR TODAY • AUGUST 2025
Thanks to an exhibition featuring 1,000 brands from all over the world, the event has become a crossroads of cultures, creativity, and visions – attracting buyers from over 150 countries. Here, the potential of innovation and technology is explored for both manufacturers and retailers, alongside sustainability and education as key drivers to inspire and guide future generations.
Spring/Summer 2026
The upcoming September fair will shine a spotlight on the Spring/Summer 2026 collections from top international companies and iconic brands from Italy’s manufacturing districts – those who make Made in Italy great across the globe.
It will unfold across a packed schedule of events, seminars, and a special exhibition titled “100 Steps into the Future,” offering visitors the opportunity to immerse themselves in the history of MICAM and five decades of footwear fashion. This engaging journey will trace the evolution of taste, style, and technology through iconic images. For each decade, enthusiasts will discover two symbolic shoe models: one lifestyle shoe, expressing everyday trends, and one technical sports shoe, showcasing innovation and performance.
Returning features include the Trends & Materials area, tied to the Buyer Guide, and the Future of Retail space, which highlights innovative concepts set to transform retail, with companies offering advanced solutions for the footwear sector.
The program will also feature fashion shows, emerging designers, and trend presentations, shining a light on the dynamic and ever-evolving identity of the industry.
MICAM X evolves into MICAM Next: a brand-new format curated by Wired, with a rich seminar schedule entirely focused on innovation. Lastly, 2025 is also a special year for Assocalzaturifici, the national association representing 500 footwear companies, as it celebrates its 80th anniversary – eight decades dedicated to promoting Italian footwear excellence worldwide.
A double milestone that makes this 100th edition of MICAM even more extraordinary and ready to step into a new century!
MICAM takes places with its 100th edition at fieramilano Rho on 7-9 September 2025.
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