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SPOTLIGHT FEATURE Healthy Back Bag – Beautifully Balanced


The Healthy Back Bag – who are we? Beauty and balance are at the core of The Healthy Back Bag brand and all our bags are designed to look good and feel good. The Healthy Back Bag is renowned for its unique cross-body teardrop shape which promotes healthy weight distribution across the back. We make bags that perfectly combine fashion and function, comfort and style, town and country. Because everyone deserves balance in their life.


What is a Healthy Back Bag? Perfect for active lifestyles, Healthy Back Bags are designed to distribute weight asymmetrically, meaning they are comfortable for people of all shapes and sizes. They are a unique teardrop shape, specifically designed to contour to the spine and so reduce the stress on neck and shoulders. They come in hundreds of different colours and fabrics, they’re hardwearing, stylish, packed with intelligent pockets that help organize your belongings and spread weight around the bag sensibly and can be worn 4 ways; on either shoulder or cross body with the main zip always against the back leaving your hands free and making the bag secure and accessible only by you. Our Microfibre and Textured Nylon ranges have been bestsellers across


the world for nearly 2 decades. With 16-20 colours to choose from, additions twice a year to reflect seasonal trends, up to 5 sizes per colour and same day shipping, there is endless scope to refresh the range as often as needed and for creative display with other products in store. The AW19 Collection sees a range of bags across three seasonal ‘stories’ which combine refined neutrals, bold fabrics and rich colour.


Who created The Healthy Back Bag? When Margery and Irwin Gaffin set themselves the challenge in the early 1990’s of creating a bag which was comfortable to wear and actively good for your back, they stumbled across a unique idea. ‘I wanted a bag which looked good but also worked with my back rather than against it’, explains Margery of her dream. As a leather craftsman and designer, Irwin set about creating a teardrop-shaped bag with no rigid elements which enabled it to curve to the spine and after collaborating with health professionals, The Healthy Back Bag was born. In 2004, the bag winged its way across the Atlantic with Priscilla Chase heading up the UK and International business. Healthy Back Bags now sell in over 27 countries worldwide.


10 Reasons to pick up a Healthy Back Bag 1. Looks great – 100’s of different colours and fabrics 2. Versatile - Wear it 4 ways, on either shoulder or cross body 3. The Shape - Always contours naturally to the curve of your back 4. Organised – Multiple cleverly configured pockets


5. Distributes weight – Those clever pockets also help to distribute weight around the bag


6. Lifeproof - Water resistant and durable


7. Machine washable – Our most popular Nylon range is indeed machine washable


8. Every bag has a silver lining – Reflects light and helps you find what you are looking for


9. Secure and safe - The main zip is always against the back, accessible only to you


10. Because your back works hard enough – So be kind!


19253-MU: Kindred Spirit, Multicolour. RRP: £69.00


A boho bag with street cool using the latest colours from our AW19 palette.


6163-CU: Cubism. RRP: £59.00


A bold new print in the latest seasonal colours.


6303-AZ: Textured Nylon, Azure Blue. RRP: £49.00


One of three new colours, this bright Azure Blue Textured Nylon bag provides a seasonal update for AW19. Available in a range of sizes, they're water resistant, hardwearing, machine-washable, full of organisational pockets and extremely lightweight.


19203-BF: Black Fleur. RRP: £65.00


This bag features an elegant floral pattern with teal highlights set off with antiqued brass hardware. Coordinating Large Baglett.


28 • MODA SUPPLEMENT


• AUGUST 2019


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