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TJDC


DISPLAY SOLUTIONS I


n a crowded retail market where newness and individuality are key to success, quality point-of-display material that captures your brand


personality is essential. At TJDC, we work to bridge a gap in the market by providing stock display solutions that effectively communicate a modern and trendsetting brand image. For the past 18 years we have dedicated ourselves to helping business big and small maximise their retail potential. From our London headquarters, we work with brands and retailers across the globe. Our work is highly eclectic, driven by our customers’ vision. We’ve printed floral branding blocks in-house for multiple award-winning jeweller Alex Monroe, built brushed gold and glass cabinets for sunglasses maven Linda Farrow, and supplied luxurious fashion fixtures to the likes of Christian Louboutin, Lulu Guiness and Selfridges. With display solutions for all types of accessories available in a wide range


of colour and finishes, it is easy to keep your presentation looking fresh and exciting all year round. Thanks to in-house technology we can also customise our products to suit your needs, using full colour printing, laser cut acrylic or vinyl artworks. And because we understand time is of the essence in the retail industry, we can deliver displays freshly printed with your logo in a matter of days, not weeks. It has never been so easy to keep on top of your visual merchandising and focus on what really matters, sales!


Not sure where to start? Follow our top 5 tips for a successful display:


1. Bring soul to your display with the right colour palette... Colour is the essence of your display, choose a palette that makes sense to you as a brand, represent your range well and keep in line with the season. This does not mean you have to go for the obvious and you shouldn’t be scared to be bold with your choice. Using our selection of soft suede boards and blocks, you can easily add a touch of colour or build a full theme.


2. Work on your Landscaping… The elevation of products, ups and downs, is referred to as landscaping. Ensure that all the displayed products are showcased in their full glory and make sure to let the products breath by working with empty spaces. Sometimes it is as much about what you leave out as what you put in. For maximum flexibility, we made sure our fashion fixtures are easily adjustable in height and shoe stands can also be adjusted in angle.


3. Add contrast with different textures… The touch and feel of a presentation is just as important as the colour theme and it is easy to see how global brands and influential retailers use this in their retail space. Texture brings interest and depth to your display by completing the look. For example, a polished chrome finish might give a modern and contemporary feel while a brushed brass will entice a warmer luxurious boutique feel.


4. Tell your customer a story, your story… Communication is key and the best way to start a conversation with your customer. Share with them any details about the material, manufacturing technique, origin of the product. There is always more to it than meets the eye and this could be the USP that helps close that all-important sale. Use message blocks, lifestyle graphics, price points and if you have a sale on, make sure everyone knows about it.


5. Don’t forget the finishing touches… Once all the hard work is done, it is time for some finesse and polishing. Add some meaningful props to your display and take your customer on a journey. Things like flowers, sparkles and seashells are easy to come by and are sure to make a real difference.


TJDC • T: 0208 805 8551 • F: 0208 804 5502 • E: sales@tjdc.co.uk • W: https://tjdc.co.uk 22 • FOOTWEAR TODAY • AUGUST 2019


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