search.noResults

search.searching

dataCollection.invalidEmail
note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
MICAM 88 PREVIEW


SPORTS AND OUTDOOR SHOES ENTER THE FIELD: THE “PLAYERS DISTRICT” DEBUTS AT MICAM


For the first time, the shoe fair is to feature a special area with leading brands and The Arena, a lively space with amazing performers


T


hey’re for everybody! Sports and outdoor shoes that are not just trendy but lifestyle as well. Dynamic footwear for fast urban living and high-performance shoes for those who take their sports seriously: the game becomes a challenge.


It is this running-jumping-playing world that inspired MICAM, the


International Trade Show promoted by Assocalzaturifici, to set up the PLAYERS DISTRICT, a new area devoted to the variegated world of outdoor and sports shoes.


With brands such as Bjorn Borg, CMP, Dolomite, Joma Sport, Lotto,


Skechers and many others, the exciting new PLAYERS DISTRICT will make its debut during the upcoming edition of MICAM, from 15 to 18 September. The area in pavilion 7 will provide a preview of the most interesting novelties on the market, in a space designed both to spotlight the wide variety of products offered by international brands and reflect the dynamism of the most exhilarating sporting events.


Visitors to MICAM will be able to admire the visionary design of both niche and mainstream models, inspired by the performances of the great sporting champions: and more thrills are in store for them in The Arena, a special area set up inside the PLAYERS DISTRICT, where a series of performances


12 • FOOTWEAR TODAY • AUGUST 2019


and events will be held to give body and shape to the movements used in sport and which only the most high-tech shoes are capable of turning into legendary victories.


With PLAYERS DISTRICT, MICAM adds a new feature and, on the


occasion of its 50th anniversary, shows once again that it is capable of looking ahead, towards evolving trends and the most promising market niches in Italy and the rest of the world.


The future of footwear is a wide-open match, in which everyone has to roll up their sleeves and really get involved, and from 15 to 18 September, MICAM is ready once again to play its part.


PLAYERS DISTRICT: where outdoor and sports shoes come into play!


The MICAM universe is on themicam.com Stay tuned!


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138