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Cheryl Taylor, Editor,


asks independent footwear retailer Sean Carty of Vienna Shoes,


Blackrock, Dublin, why he buys Legero?


Kindly tell us about your shop, its location and your customers? Vienna shoes, our store is a family business operating in Blackrock, Co. Dublin and Bray, Co. Wicklow for over 20 years. We stock ladies, men’s and children’s shoes.


What made you decide to buy this brand? Legero as a brand were first introduced to us by the UK & Ireland Sales Manager Marcus Baker, when he was representing both Legero and Superfit brands. We had a good relationship with the company Legero having initially started by stocking Superfit their children’s brand, this encouraged us into trying Legero’s adults range in both our stores.


How did you find out about the brand, where and when? At first we came across Legero when we were seeing Marcus at different stock rooms and trade shows, this would have been circa 2012.


Which features of the brand do you like best and why? Legero as a brand is both a favourite amongst customers and staff for several reasons. We have found that our customers love the comfort and flexibility that each of their styles offer and in winter the wide range of GORE-TEX® products they have in their range is a massive advantage. A big plus for sales is that three of our staff wear Legero’s shoes in store which as we always say to customers is a great sign of the comfort their shoes offer, given that in retail you are on your feet for the majority of the day.


How does this brand compare with other brands in the same category you stock/have stocked? Legero would be one of our bestselling comfort brands and we have really seen the brand recognition grow since we began stocking their styles, with a lot of customers returning looking for second and third pairs.


Which styles have worked best for you? We have found that the Ath-leisure styles have worked best for us particularly in the summer season, one particular style which we stocked in Spring/Summer 2018 and again this season in 5 colours is called LIMA and has been very popular.


Is the brand one of your best-sellers? Where does it stand price-wise? Yes as a brand they would be one of our best sellers and the price is very competitive particularly when you consider the differing ranges of stock they offer from everyday comfort to practical GORE-TEX® waterproof walking shoes and boots.


Which are the most popular styles? We have found that the platform style has been one of our bestselling styles for a number of seasons as it offers ladies a bit of a lift in terms of height and yet the comfort of a runner given the flexibility of the unit despite being a platform. (style number 912 LIMA)


Have you recommended the brand to other retailers? Yes, we have recommended the brand to other retailers and we will continue too as we have built a good relationship with both the brand and our representative Marcus.


Please tell about the service you receive from the manufacturer? The representative and Company themselves are very easy to do business with and we look forward to building on our relationship going into the future.


20 • MODA SUPPLEMENT • AUGUST 2019


Vienna Shoes Frascati Rd, Blackrock, Dublin, A94 K7K7, Ireland E: shoesforyou@live.ie T: +353 1 283 4092


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