BRAND PROFILE


Charles Birch Ltd has taken over UK and Ireland distribution of SmellWell from Sweden


range. SmellWell is a freshener insert that absorbs moisture preventing the growth of bacteria, completely eliminating the problem of bad odour and leaving a pleasant long lasting scent. Made from a special formula containing activated bamboo charcoal. SmellWell is ideal for smelly shoes, kit bags and bike helmets to name a few. It lasts for a minimum of six months.


C “We are delighted to be working alongside


SmellWell, as with Vibram and Bama, this is a high quality European brand, owned and run by great people who will deliver great results for our customers” said Charles Birch Managing Director, Chris Wilson.


To Become A Stockist Contact CHARLES BIRCH LTD Call: 01702 530656 Email: essex@charlesbirch.com www.charlesbirch.com


12 • FOOTWEAR TODAY • JUNE/JULY 2019


harles Birch are very pleased to announce the addition of SmellWell to their shoe care


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