CODING MARKI G & L G, M,


KING & LABELLING


FEAT RE FEA ATURE


Trend for In Mould Labelling here to stay en it comes to creating


head-turning packaging in the food, personal care and


head-turning packaging i food, personal care and


the


consumer sectors, In M uld Labelling (IML) offers a number of advantages over adhesiveof advantages over adhesive printed labels. Kevin Heap, packaging expert at Sumitomo (SHI) Demag UK explains why...


consumer sectors, In Mould Labelling (IML) offers a num er


pri ted l bel (SH ) D A


IML, resulting in photo-like images to create highlly decorative and visual shelf displays. Likewise, brand owners can opt for m tt or gloss finishes.


IML, resultin like im es to create h wel to I growth. Because i Kevin Heap,


packaging expert at Sum om , explains why.


n unln unlimited range of co ours designs can be appl d to l


designs can be applied to lids and containers using in


decorative and visual shelf displays. Likew se, brand owners can opt for matt or gloss finishes.


Shaped packaging containers also lend themselves well to IML, with food and FMCG poised for massive growth. Because injection moulded labels are applied iin the mould, it is much simpler for converters and nufacturers to achieve a consistently high qual ty finish. Brands are i creasingly turning to unique, geometric and asym etrical packaging forms and shapes to create visual developments, especial


Shaped packaging containers also lend themselves L, with food and FMCG poised for massive ctionmoulded labels are appl ed


n themould, it is m ch simpler for converters and manufacturers to achieve a consistently high quality finish. Brands are increasingly turning to unique, geometric and asymmetrical packaging forms and shapes to create visual intrigue. Some emerging developments, especially in the cosmetics and personal care markets, include wavy rectangular or bulb-like containers, such as those used for l uid soap.


trigue. Some emerging the cosmeti s and personal


carem rkets, include w vy rectangular or bulb-l containers, such as those used for liquid soap. In the food sector, products with dual compartments, such as yoghurt pots or snack dips, are alsom re


the


food sector, products with dual compartments, such as yoghurt pots or snack dips, are also more com onplace today.


commonplace today. It can be more challenging to stick printed self adhesive labels onto these less traditional packaging styles.


can bem re chal enging to


stick printed self adhesive labels onto these less traditional packaging styles. However, because injection moulded labels are applied in the mould, it is much simpler for converters and manufacturers to achieve a consistently high qual ty finish.


ever, because ectionmoulded label are appl d i themould,


ch simpler for converters andm nufacturers to achieve a consistently high quality finish. “Despite being around for over two decades,


and cost efficiencies are al


a cross roads, w ere sustainability, in portant. Now,


“Despite being around for over two decades, IML isL i certainly gaining more traction,” observes independent packaging expert, Nei Farm r. “Packaging today has reach


vatio ever, consumers seek clarity and i formation such as a w y that i easi ade. By


gredients and nutritional value, function and safety to be communicated clearly and in a way that is easily understood. It’s all about the seven second ‘blink of an eye moment’ when purchasing decision is made. By improving the packaging and labelling on products, nufacturers can retain trust and confidence i L i one of the techniques to hel


al about the seven second ‘ ent’ when purchasing decision i


improving the packaging and labelling on products, manufacturers can retain trust and confidence in their brands. IML is one of the techniques to help accompllish this.”


thei


brands. acco


ish this.” STRONG BRAND REINFORCEMEN


Com ared to other decorative techniques, IML is also ch


Compared to other decorative techniques, IML is also much more flexible. For instance, you can easily adjust the format of the label to the packaging. It is even feasible to change the artwork during the production process. For m rkets l of IML is especial


RONG BRAND REINFORCEMENT re flexib e. For insta


ca easily a just


the format of the l bel to the packaging. It is even feasible to change the artwork during the production process. For markets like confectionery, the adoption of IML is especially beneficial. Eager to eliminate the secondary decoration process, move to lighter weight containers and reduce scrap rates, IML caters varied tub sizes, seasonal gift packs and anniversary editions, era in full-colo r IML g


beneficial. Eager to el


e confectionery, the adoption ate the


secondary decoration process, m ve to l hter weight containers and reduce scrap rates, IML caters varied tub sizes, seasonal gift packs and anniversary editions, generating full-colour IML graphics easily, to provide


cs e sily, to ro id


certainly gainingm re traction,” observes independent packaging expert, Neil Farmer. “Packaging today has reached a cross roads, where sustainability, innovation and cost efficiencies are all important. Now, more than ever, consumers seek clarity and information such as ingredients and nutritional value, function and safety to be com unicated clearl and i understood. eyem


k of an


ted range of collours,, images and graphi s and containers using y


ages and graphic


strong visual and brand reinforcement with quick processing changeovers.


strong visual and brand reinforcement w th quick processing changeovers.


In the personal care m rket, products once confined to the back of a vanity unit, now take pride of place on the bathroom shelves. For statement or higher- value brands, moulded labels are more resilient. Because the labels don’t peel off and are water esistant, for i ems l ke shampoo bottles, this helps to enhance the consumer experience.


In the personal care market, products once confined to the back of a vanity unit, now take pride of place on the bathroomshelves. For statement or higher- value brands,


oulded labels are m re resi ent.


Because the labels don’t peel off and are water resistant, for items like shampoo bottles, this helps to enhance the consumer experience.


e label substrates have become thinner - m st filmic IML labels are around 40 microns - they have also advanced from decorating a small portion or strip of a pack to covering the entire container. For fresher foods, such as baked items, this is a big development as labels can incorporate multilayer barriers and even provide full coverage to minimising oxygensing oxygen


While label substrates have become thinner - most L l bels are around 40 mcrons - they have o advanced fromdecorating a smal portion or stri of a pack to covering the entire container. For fresher foods, such as baked i ems, this i a big development as labels can i corporate m provide ful coverage to mni


fi ayer barriers and even


penetrating the pack, extending shelf l fe and reducing product waste.


Previous chal enges, such as label distortion on deeper containers - for instance ice cream tubs and yellow fats - have also been solved. It is now possible to apply labels to containers 80mm deep, while staying consistent and true. Smaller production runs are also feasible, with digital technology especial suited to shorter IML runs.


Previous challenges, such as label distortion on deeper containers - for i stance ice creamtubs and yel ow fats - have also been solved. to apply label


to containers 80m deep, whi


staying consistent and true. Smal er production runs are also feasible, with digital technology especially suited to shorter IML runs.


re than


When it comes to the application of labels, techniques vary. In injection moulding the most common approach is to index pre-cut labels into the mould using a dedicated robotic arm, and immobilise them using vacuum or static electricity. The polymer then rear-injected i to the mould, whi e heat and pressure are carefully adjusted to del ver the required ree


techniques vary.


en i comes to the appl cation of labels, ction moulding the m st


com on approach i ould usi g a dedi at d r bot


to index pre-cut l bels i to the ar


and i bi


themusing vacuumor static electricity. The polymer is then rear-injected into the mould, while heat and pressure are carefully adjusted to deliver the required degree of melt in the film.


lt in the film ULT UL


LTRA-THIN Com ression


-THIN PACKAGING CKAGING


recent developments in the thin wall packaging sector and is being rapidly adopted by converters using stack oulds for the m ss-production of disposable food packaging containers. By applying i


Compression iinjection mou d ng recent developments i


ction moulldiing iis one of the m st the thin w


one of the most packaging sector


compression techniques, packaging moulders can reduce the wall thickness of containers and lids from 0.45mm to 0.35mm. This saves around 25 per cent in raw polypropylene materials compared to the standard ection moulding process, whi e mai tai comparable mechanical properties.


and i being rapidly adopted by converters using stack moulds for the mass-production of disposable food packaging containers. By applying injection compression techniques, packaging moulders can reduce the wal thickness of containers and l ds from 0.45m to 0.35m


cti This saves around 25 per cent i


raw pol propylene m terials compared to the standard injection moulding process, while maintaining comparable mechanical properties.


Sustainability is another factor where IML has an advantage. Because the l bel


Sustainability is an th r factor w ere IML h s an advantage. Because the label is printed directly onto the packaging material, householders can recycle the packaging as a single container, re environmental y-friendly.


pri ted directly onto


the packaging m terial householders can recycle the packaging as a single container, making packaging more environmentally-friendly.


aking packaging Sumito itomo (S I) D (SHI) Demag T: 01296 739500 T: 01296 739500 http://uk.sumitomo-shi-demag.eu /AUTOMATION AT /AUTOMATION http://uk.sumtom -shi-demag.eu AU AUTOMA MAT ATION | DECEMBER//JR/JANUARY 201 DECE 2018 23 23 Laser Scanner Las Laser Sc canner


More than 20,000 sensors. Factory Automation. Process Automation. Hazardous Areas. Harsh Environments. Measurement & Inspection. LED Lighting. Vision Systems. Machine Safety. Vehicle Detection. Flow & Temperature.


Turck Banner Ltd. Blenheim House, Blenheim Court, Wickford, Essex, SS11 8YT


Tel: 01268 578888 more@turckbanner.co.uk www.turckbanner.co.uk


now possibl


penetrating the pack, extending shelf life and reducing product waste.


Illuminated E-StopsIlluminated E-Stop ate ps Safety Light Curtains Safe ety afety Light Cur ainrtta ns


Trend for InMould Labelling here to stay When it com s to creating


Programmable Safety Controllers


Pro nttro


ogrammable Sa etyaffety Con rollers


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