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THE CIRCULAR ECONOMY
REDUCING PLASTIC POLLUTION
Is your business supporting the circular economy in the fight against single use plastics? Waddington explores some of the UK companies leading the way with sustainable packaging solutions
actively reduced their use of single-use plastics. In turn, this has the ability to drive trends. In 2020, the UK placed 4.9 million metric
T
tonnes of plastic on the market. Out of this, 3.7 million metric tonnes became waste. In order to reduce plastic pollution, companies across the nation are now working to incorporate circular economy solutions into their business plans. The circular economy is a sustainable
model of reusing, repairing, and recycling materials as many times as possible. In comparison to a linear system, circularity allows wasted materials to have a new life or to be recycled back into new products. As a result, waste is captured and the need for raw materials is alleviated. Here, we will explore some of the UK
companies leading the way with sustainable packaging solutions. Using these examples, how can your business respond to the fight against single use plastics and align with consumer trends? L’Oréal Paris In collaboration with Paboco, the company has created a paper bottle using sustainably
oday, sustainability is more important than ever. In fact, a recent survey showed that 61 per cent of consumers have
sourced paper. If used en masse, this has the potential to significantly reduce plastic waste. In addition to this, the environmental profile
of 96 per cent of all new products launched by the company has improved in 2020. L’Oreal has also committed to using 100 per cent reusable, recyclable, and compostable plastic packaging by 2025. As part of the L’Oréal for the Future
campaign, the company has pledged to become sustainable by 2030. This includes the preservation of natural resources, management of water sustainability, fighting climate change, respecting biodiversity, and banning testing on animals. Tesco Tesco is also making contributions towards
sustainability. As well as ditching single-use plastic bags, the supermarket is promoting a circular economy within its Own Brand products, such as bin bags. This has reduced plastic sold throughout the
company. In fact, over 1 billion pieces of plastic have been saved since this sustainability campaign began. Also, since 2018, Tesco has removed 11,400 tonnes of hard-to-recycle materials from its Own Brand packaging. The company is also committed to making
100 per cent of the paper and board used in its packaging sustainable by 2025. In 2021, it also pledged to remove an extra 500 million pieces of plastic from its supermarkets throughout 2022. Let’s see if Tesco achieves this goal. Waddington Europe Waddington Europe, a producer of rigid
plastic packaging, is committed to sustainable packaging innovation. Its Eco Blend and Eco Blend Pura ranges, as well as being fully recyclable, are made with 100 per cent post- industrial and post-consumer recycled content. In recent months, the company has also
designed an innovative strawberry punnet. This product uses raised based cushion technology that removes the need for an extra layer of protective bubble wrap and any adhesive. As a result, Waddington’s strawberry punnet requires no glue, and it can be easily
6 JULY/AUGUST 2022 | PROCESS & CONTROL 2
recycled straight back into food-grade rPET. LUSH Cosmetics LUSH Cosmetics prioritises sustainability
throughout the production process. In fact, 66 per cent of all products sold each year are naked and require no packaging at all, saving 4,275 tonnes of plastic throughout its stores. This includes a number of popular products, such as bath bombs and shampoo bars. In recent years, LUSH has designed its first
piece of carbon-positive packaging. The cork pots, ideal for naked shampoo bars, are reusable and biodegradable. Throughout the production process, each cork pot retains 33 times its own weight in carbon dioxide. LUSH Cosmetics has also introduced
sustainable schemes. The Bring It Back scheme allows customers to return used packaging in exchange for credit towards their next purchase. In addition to this, the Fresh Face Mask scheme gives customers a free face mask every time they recycle used packaging at one of the LUSH stores. ASDA Since 2007, ASDA has reduced the weight of
its packaging by 27%, and the supermarket is committed to making all of its packaging fully recyclable by 2025. ASDA has introduced a packaging-free store
in Leeds. This gives customers the opportunity to refill their own reusable containers with groceries, including pasta, cereal, dog food, and laundry detergents. The scheme is set to be expanded to other locations in the UK. Sustainability is trending. Consumer
behaviours have incentivised businesses to create sustainable solutions to plastic pollution. From L’Oréal’s cosmetics bottle to ASDA’s free packaging zones, companies are adapting towards a more sustainable future.
https://processandcontrolmag.co.uk/sust
ainable-packaging-is-your-business- supporting-the-circular-economy-in-the-fi ght-against-single-use-plastics-2/ includes links to all the sources used in this feature.
Waddington Europe
www.waddingtoneurope.com/sustainability
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