SEEING INTO THE FUTURE Smartglasses look to make a comeback

Smartglasses have struggled to truly take off in the wearables market (Google’s own offering serves as a reference point). Bosch hopes to change this with its recent application, removing the reserved stigma that seems to be attached to them


n a nutshell, the failure of smartglasses to integrate within the commercial markets comes as a result of the technology of system and components not being mature enough, and the market demand has only risen to a noteworthy level in the present. Past devices have often suffered from a bulky design, big size and heavy weight – major barriers for consumers to adopt them in their daily life. The devices were simply too visually obtrusive and their use was evident, raising privacy concerns. The Bosch Smartglasses Light Drive system looks to tackle those problems. The Bosch solution presents a private, non-obvious personal display technology that does not include a camera. In a digital world where a constant information flow is essential to a successful day, there’s a market now open and ready to re-establish the smartglasses application as a worthwhile investment: a wearable device that offers an appealing aesthetic, social transparency, and provides daily value as an uncomplicated wearable display. This value will come in the form of everyday applications appearing in their field of view (as unintrusively as possible), such as notifications for email and news updates, navigation tips and notes for general activities (e.g. to-do and shopping checklists, assembly/ instruction manuals). This means that

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users will no longer need to pull out their smartphones or look down at their smartwatch to see this information, enabling hands free, context-relevant visual data. The social acceptability of the Smartglasses Light Drive solution will be defined by the following factors: •

Private: There is no externally visible display to alienate people around users, meaning the information is only available to the respective user’s eye.

Attractive: The small size of the module and the low weight enables a design that is comfortable to wear all day, like regular glasses.

Compatible: The solution is compatible with corrective lenses and curved glasses. Also, stigmatisms are no problem, considering Bosch’s monocular approach.

Transparent: If the user switches off the smart display function, the glasses are fully transparent and can be used like any regular glasses. There is no haze or rainbow glow visible.

These attributes all collate into one key factor – its personalisation. The product is tailored to the user, including his personal

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Directions are no longer a stop and start affair - get your key information on the go

need for a prescription lenses. But above this, distraction is a common concern and with the aforementioned transparency, Bosch’s smartglasses offer the chance to filter information and optimise what’s viewed – the personalised experience is maintained, and yet, with the possibilities (a silent mode, for example), distraction will regress, augmenting one’s experience of day-to-day business instead. By integrating a manageable display experience into a wearable accessory that keeps the user’s focus in front rather than down, the symptoms of digital fatigue might well be reduced: this could be the key to finding that balance between keeping in-the-know, and keeping the user in-the-real-world.


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