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manufacturers be sure they are buying a risk-free solution? The answer is simple - Buy from Rochester. Look for a source that receives their stock exclusively from the original manufacturers coming with warranty and guarantees, like us.


What makes Rochester the Semiconductor Lifecycle Solution Provider? We help companies with their semiconductor needs every step of the way. In addition to stocking active and EOL finished devices, we are licensed to manufacture devices no longer produced by the original component manufacturer. Rochester can also replicate select devices avoiding redesign with form, fit and functional replacement without any need to modify software or hardware.


Talking about EOL devices, obsolescence is one of the main reasons behind interrupted product lifecycles, forcing companies to invest in redesign or looking up to the grey market. How can companies take control of this? Obsolescence management starts at the design phase, so choosing the right technology and a supplier with long- term availability is key. If your equipment has a long qualification, production, or in-service life you WILL face component obsolescence. Preventative planning by purchasing, component engineering, design, and programme management can reduce or eliminate the cost and risk. Monitor component lifecycles closely, ensure you are aware of Product Discontinuation notices (PDNs). Forecast your production needs and partner with a supplier like Rochester offering an established End- of-Life transition path with risk-free ongoing authorised stock and production devices. There is a common misconception that


once the original manufacturer stops making a component, unauthorised /grey market sources are the only option. Nothing could be further from the truth. The zero-risk option of an AUTHORISED after-market supplier like Rochester Electronics, should always be the number one choice.


If all distributors claim to be


selling the same brand from the same supplier, how does being authorised make a difference? As a fully authorised partner we only sell


product that comes directly from the original manufacturer. A guaranteed pipeline with no deviation that could


/ ELECTRONICS


“Rochester has been fully operational throughout the lockdown and we


continue to support the critical needs of the Medical, Defence and Infrastructure industries with our stock inventory, product manufacturing, and service solutions. Working closely with our customers to negate supply chain disruptions and providing a continuous


source of supply, our service and support staff are working hard to provide our customers with the highest level of service and support.”


business and our staff enabled us to switch to working from home seamlessly. Our customers would have noticed no change and were able to continue to do business with us as usual. Our Global Team is dedicated to supporting their customer base and maintaining a high level of service. This meant that Rochester has been


fully operational throughout the lockdown and we continue to support the critical needs of the Medical, Defence and Infrastructure industries with our stock inventory, product manufacturing, and service solutions. Working closely with our customers to


negate supply chain disruptions and providing a continuous source of supply, our service and support staff are working hard to provide our customers with the highest level of service and support. As always, we are here to support our


customers by phone, email and video conferencing platforms.


allow infiltration of corrupt or counterfeit product. That is the key difference. You know exactly where the devices have come from and have a guarantee of their condition, their lifecycle managed and handled by semiconductor professionals with one goal in life to deliver quality product – 100% Guaranteed.


What impact did the lockdown have on your business? Enabling us to protect the welfare of our staff was of paramount importance to Rochester and our flexibility of the


What does future look like for Rochester Electronics after Coronavirus? I think we will come out stronger after the pandemic. We are continuously adding new suppliers to our line card, strengthening our relationship with our existing partners and expanding our workforce to deliver outstanding service to our customers.


Rochester Electronics www.rocelec.com


ELECTRONICS | JULY/AUGUST 2020 15


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