ADVERTORIAL TECHNOLOGY IN ACTION


Leitners selects Plastic Logic display for new hybrid smartwatch


providing innovative e-paper display technology for a new hybrid smartwatch from Czech Republic-based start-up, Leitners. Leitners’ Ad Maiora hybrid smartwatch combines the


P


connected features of a smartwatch with the aesthetics and timekeeping mechanisms of a traditional analogue watch. Unlike other smartwatches, it doesn’t have a touchscreen, but incorporates an e-paper ‘dial’ from Plastic Logic. The display combines easy readability at any angle with ultra-low energy consumption and the segmented rim around the dial allows for countdown and other innovative features.


lastic Logic, a leader in the design and manufacture of flexible, glass-free electrophoretic displays (EPDs), is


Last year, Leitners raised just under $220,000 on


Kickstarter to develop the hybrid smartwatch. “An occurring problem for us with smartwatches was the often unappealing and childish design, including faking an analogue dial. We wanted to create a watch that has the soul and beauty of a mechanical watch with the functionality of a smartwatch. Plastic Logic’s engineers in Germany worked closely with us to develop an innovative design for the display within a very short time period to help us achieve our objective.” Tim Burne, CEO, Plastic Logic, said: “Wearable smart


devices, including smartwatches, have become increasingly popular among consumers over the last decade. The challenge to wearable device designers is to


source and incorporate flexible display technology that enhances, and does not detract from, the functionality and design of the product. We’re excited that our display technology has been successfully incorporated into such an innovative product as Leitners’ hybrid smartwatch.” According to a report by Juniper Research, hybrid


smartwatches will make up over 50% of the smartwatch market in 2022. The Ad Maiora is expected to be launched by the end of


2021 with an anticipated retail price of around Euros 1100. For more information visit https://www.leitners.watch/


Plastic Logic u www.plasticlogic.com


Bondloc launches “Let’s Stick Together” campaign B


ondloc is challenging the status quo in the industrial adhesive market by launching its first national


advertising campaign, “Let’s Stick Together”. It promotes unity and support for UK manufacturers, suppliers and distributors and reinforces the current social and economic climate as we exit Europe and experience the Global COVID pandemic. Bondloc UK, based in Worcestershire, has


manufactured and supplied adhesives and sealants to the industrial, engineering and automotive sectors for over 28 years. With an international distribution network and product approvals within major OEMs, it has over 150 adhesive formulations and over 300 active SKU’s sold across 32 countries. This includes a wide range of adhesive chemistries - anaerobic, cyanoacrylates, sealants and structural epoxies, PU’s and MMA’s. Warren Wilkinson, managing director of Bondloc said:


“Our focus continues to be within the engineering market, with our metal bonding anaerobic products used extensively in this sector. We have an established network of distributors with core competencies in pneumatics, seals, bearings, transmission, pumps and gearboxes, and we continue to supply and support many OEMs directly.” With continued pressure around sustainability and


manufacturers investing in greener and more fuel- efficient solutions, the overall demand for high- performance adhesives to bond synthetic materials is increasing. The evolution of new substrates and composites coming onto the market is also spurring additional technical challenges. Warren continues: “Distributors and OEM’s need to be


able to work closely with their suppliers to tackle production challenges surrounding new complex substrates and increasing processing costs. Having in- house production means we have the flexibility to tweak our formulations and bespoke manufacture products to the customer’s exact requirements.


40 JUNE 2021 | DESIGN SOLUTIONS “Our key successes have been through technical


support and training of our distributors and end- users. Our chemists work closely with the project teams on sampling and testing to ensure a smooth production transition.” Improved productivity and financial benefits after


reviewing and switching products outweigh the time and costs involved. Bondloc has developed and modified more adhesives in the past 24 months than in the previous 28 years. With the onset of Brexit and various supply issues with imported goods, more and more OEMs are looking to switch their adhesive products for UK made, high-quality but lower-cost local alternatives.


“Let’s Stick Together” launched on 1st April. Industrial


adhesive users can try and test Bondloc adhesive products using the free sampling service.


Bondloc u 01299 269269 u www.bondloc.co.uk


CONNECTINGINDUSTRY.COM/DESIGNSOLUTIONS


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