Automotive & motorsport
THE VALUE OF SOFTWARE-DEFINED VEHICLES ADVANTAGES:
CHALLENGES:
Timely/Convenient
No in-person dealer recall is necessary. Simply enable OTA updates in your vehicle and wait for updates to occur, usually overnight.
Maintenance Fewer visits to dealer/mechanic mean fewer inspections and fewer opportunities to recommend routine or necessary maintenance.
Security
centred around a vehicle that adapts to user preferences. How this transition moves forward in the form of in-cabin technology will hinge on manufacturers and original equipment manufacturers (OEMs) embracing these new technologies - and partnering with leading technologists. All of this will incorporate the complicated ecosystem of audio, video, display, voice, etc. to bring about this new expectation for automobiles.
Above all, safety must be paramount when discussing any vehicle software feature, especially voice recognition technology, where we must approach near 100 per cent accuracy. Also, safety critical applications must be processed at the edge, not the cloud, while nonsafety critical applications (music) could be processed in the cloud.
OTA UPDATES: SAFE, IMMERSIVE, PERSONALIsED
Much like the old days of home computers, where you would add memory chips, motherboards, or even batteries to an ageing laptop to run parallel with software advancements, software-defined vehicles will need to have a solid hardware foundation that is flexible enough to be upgradable. Today’s vehicles are already leveraging software advancements for safety (ADAS) and simplicity (voice-controlled navigation). But also, software upgrades of these technologies have expanded to vehicle infotainment, and diagnostics - all without needing to visit a dealership, thanks to over-the-air (OTA) updates, similar to your phone.
Instrumentation Monthly February 2023 Save Labour Costs
The dealer saves in labour costs due to resources not tied up with recalls that can be fixed OTA (of course, mechanical updates will still need to be done on location).
A high level of security is needed for OTA updates to protect your personal information and defend against any cyber security threats.
Hardware Requirements Future Proof
Updated vehicles are better equipped as they age, resulting in a slower rate of depreciation, possibly increasing car value.
Manufacturers will need to decide to build only top-of-the line vehicles (hardware) to enable software enhancements. All premium hardware vehicles are sold as basic, with upgradeability for premium features.
YOU DO NOT CONTROL THE CAR, THE CAR ADAPTS TO YOU
Safer/Compliant Vehicles can quickly address compliance/safety rules and standards changes to always stay updated.
There is an old saying - a well-fitting suit - that is used to describe two or more things that work seamlessly together as if they were meant for each other. The same could be said about software and personalisation in automobiles today. We have all experienced the initial moments when we get into a rental car, having to adjust seats, mirrors, heating or air-conditioning, and of course, setting the presets on the radio or touchscreen. With future technological advancements, including AI, voice and facial recognition, this exercise to manually adjust the car to your personal preferences, will seem so archaic.
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