Automotive & motorsport
THE BACKBONE OF SOFTWARE-DEFINED VEHICLES? HARDWARE.
You talk to Siri to get directions and check the weather. In your home, Alexa can turn on lights and your favourite music, as well as heating and air conditioning. We have all become so accustomed to this always-on world. We now fully expect to experience these personalised connections in our automobiles. Immersive, in-cabin technology has truly transitioned from a nice-to-have to a must-have. In fact, in one study, a vast majority (70 per cent) of millennials consider technology and infotainment as the primary factor when purchasing an automobile. Andy McLean, ADI VP of Automotive Cabin Experience, discusses how a truly immersive, in-cabin experience, powered by software, is the future of automotive...
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WELCOME TO THE AGE OF THE SOFTWARE-DEFINED VEHICLE The concept of the software-defined vehicle - which roughly defined means a vehicle that manages much of its operation through software - targets this shift in consumer expectations. But while software remains at the forefront of this transformation, hardware will continue to serve as the backbone to enable this software-defined future. The next 100 years of the automobile will be defined by a more human-centric and experiential approach to vehicle design, one that puts immersive and personalised, in-cabin experiences in the driver’s seat for vehicle purchase considerations.
Software-defined vehicles: A new way forward
~150M–Avg. amount of lines of software code in premium vehicles (~50M = latest PC).
~ 18 DAYS/YEAR–Avg. amount of time Americans spend in their car.
~ 50 per cent–wished their car had more tech features.
Beyond this, consumers expect technology to stay modern and upgradable throughout the lifetime of the vehicle - which requires the ability to upgrade software in a similar, seamless fashion as we upgrade mobile electronics and PCs.
The paradigm shift currently underway is February 2023 Instrumentation Monthly
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