attention on the three main reasons people are reluctant to purchase electric bikes: high cost, poor design and redundant technology – and then we set about to solve those issues.” Cowboy’s sleek design was an award-

winner at the prestigious 2017 EuroBike trade fair, where the bike was cited for its “cool design”, light weight and value for money. As the adoption of electric transportation escalates globally across demographics from skateboards to scooters, the electric bike market is growing rapidly. In Belgium, 45 per cent of all new bikes purchased are electric, and demand is surging. In Europe alone, 21 million electric bikes are sold annually in Europe. “With superior design, concept and


owboy, the Belgian-based designer of electric bikes for urban riders has

closed €10M in Series A financing. The round, led by Tiger Global Management alongside Index Ventures and Hardware Club, will help the company scale operations and expand into new European markets including The UK, Germany, The Netherlands and France. Cowboy was founded in January 2017 by three seasoned entrepreneurs, who had the mission of transforming urban

mobility by making beautifully designed, lightweight and user-friendly electric bicycles. The company began offering its products in its home market in April 2018 and hit the €1m milestone in just four months. “We designed the Cowboy bike to

appeal specifically to people who are yet to be convinced that electric bikes are a practical and mainstream mode of transport,” says Adrien Roose, Cowboy’s co-founder and CEO. “We focused our

technology, Cowboy has transformed the consumer experience of electric bikes to be super easy, practical and stylish. We look forward to supporting the team as they spread their vision of urban commuting across Europe,” says Lee Fixel, partner, Tiger Global Management. Additional investors include Oscar Salazar (Uber), Thibaud Elziere (eFounders), Bertrand Jelensperger (LaFourchette), Harold Mechelynck (Ogone), Frederic Potter (Netatmo) and Francis Nappez (BlaBlaCar).

Cowboy Electric car revolution set to create

over 1 million new jobs, says ECA O

ver one million new jobs are set to be created in the European electric

car market by 2050, according to a new report from the European Association of Electrical Contractors (AIE). The AIE study found that full

electrification of the passenger car market across the current 28 members of the EU would generate 1.2 million jobs. These would largely be associated with the manufacturing, installation, operation and maintenance of charging points and batteries, and electricity generation. Significantly, if only 35 per cent of new cars registered in the EU28 in 2030 are electric, nearly 200,000 jobs would be created in the sector. This figure could more than double the number that could be lost in the traditional car market as a


result of the electric vehicle revolution. Giorgia Concas, secretary general of

AIE, comments, “The shift to electric cars is expected to create 200,000 new jobs by 2030, the majority for electrical contractors across Europe. Electromobility is a massive business opportunity for local companies to generate local, green, highly skilled jobs.” Luke Osborne, energy & emerging

technologies solutions advisor at ECA, comments: “Electric vehicles are a fast- evolving area. The benefits to both the economy and the environment are potentially huge. With regard to business opportunities, employment opportunities and the economic gains for society, the future looks bright.” “If the government wants to ban sales

of new petrol and diesel cars by 2040 and adhere to its Road to Zero plan, a robust public electric vehicle charging infrastructure will be a vital priority, especially for the 43 per cent of households without access to off-street parking,” he says. ECA provides guidance and professional

advice to help its near 3,000 member businesses navigate the process of registering with the Office for Low Emission Vehicles (OLEV) in order to access and facilitate grants for EV installations. ECA has also produced comprehensive information and guidance relating to the 18th Edition Wiring Regulations (BS7671) and EV charging.

ECA 

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