Credit: 3Sixty Apartments
kitchen and laundry facilities becomes increasingly important. In addition, location is of critical importance to meet guests’ needs. “We take a very granular view at every level, from
the country and the city right down to the individual neighbourhood and street,” he says. “This thorough analysis guides us in thoughtfully designing to meet our guests’ needs, ensuring our spaces cater to a diverse customer base.”
SMART TECHNOLOGY AND ESG IMPACT Like Magic’s Markus Feller says for properties like serviced apartment buildings, which typically operate with low numbers of on-site staff, AI and automation technology are revolutionising workflows and maintaining a high-quality guest experience. “More often than not, serviced apartments use
simpler tech stacks compared to hotels, making it easier to integrate smart-home technologies that streamline operations,” he says. This means simple yet important features like smart locks and digital keys are more quickly implemented in serviced apartments, allowing for a more seamless guest journey. “Platforms like Like Magic enable guests to perform
most tasks online, such as checking in and out, ordering amenities and accessing rooms via a digital key — all on their smartphones via a progressive, no-download web app and without any human interaction or staff assistance,” says Markus. He argues that this digital journey enhances convenience, reduces wait times, and keeps staffing costs low, leading to high levels of efficiency. Environmental and sustainability considerations are
also increasingly important to guests, client companies, investors and relocation providers. “Our commitment to upholding high ESG standards drives everything we do,” says Bob W’s Philip Grace. “It’s why we became the world’s first international climate-neutral hospitality provider. We hope others will join us in committing to
“ SERVICED APARTMENTS WIN ON FLEXIBILITY AND PRACTICAL COMFORTS COMPARED TO HOTELS, OFFERING A HOME- LIKE ENVIRONMENT, BUT WITH THE QUALITY GUESTS EXPECT FROM HOTELS.”
MARKUS FELLER, CEO, LIKE MAGIC
transparency by publicly disclosing their greenhouse gas (GHG) emissions per guest night, making their overall climate impact clear. “When taking on a project, many debt providers see a
solid ESG strategy as key. But this should not be a forced issue – we have only one planet and it should be a key consideration for operators, developers and investors. Not yet, but at some point, guests will seek to rent rooms not just on price and location, but also driven by the footprint they leave behind.” Markus says the beauty of new technology running in
the background is that it can help to optimise resource use, reduce energy consumption and promote sustainable practices. “For example, automation can adjust heating, cooling, lighting, water and even food consumption based on occupancy predictions, significantly cutting energy use and waste,” he says. “These sustainable practices not only directly reduce costs, but also appeal to eco-conscious travellers while improving the credibility of sustainable properties.” Taken together, these trends, innovations and future
focus mean the sector’s growth looks to continue its upward trajectory.
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GLOBAL LEADERSHIP
SERVICED APARTMENTS
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