“It’s accessible and aff ordable, so for individuals, or small organ-
isations that want to develop their people, have them acquire some management qualifi cations or certifi cations, it’s ideal. T ere’s no barrier to entry, they don’t need any previous degree or educational achievements, and if it’s someone who, for instance, doesn’t have English as a fi rst language, they can take as much time as they need, under no pressure. “We’ve created high-quality learning assets that offer an
experience-led programme rather than a tick box exercise and the more you put in the more you are going to get out, and we’d love the opportunity to bring this style of learning to more small and owner-managed businesses.” Cranfi eld’s Online Programmes are built around the philosophy
that knowledge must be actionable, that it is not enough to simply learn the theory; leaders must be able to put that theory into practice in their own role so that they see demonstrable benefi ts. Each module within the programme is designed to be applied
directly to the learner’s professional context. T ey should be able to use their own company as a case study throughout the course, applying the strategies they learn to their real-world problems. The courses cover a wide range of critical business and
management topics, including leadership, fi nance, organisation design, and strategy. T is ensures that learners can focus on the areas most relevant to their current roles, while also gaining a broader understanding of the challenges they may face as their careers progress. “Online learning means that those looking to further their
education and gain qualifi cations don’t have to take a break from their careers, or take time away from the workplace, to complete a course,” said Graham. “We tried to design the programmes knowing people don’t have a lot of time and they are probably squeezing learning into their personal time, juggling work and family, and that is never easy. T ey off er fl exibility and it’s possible to study in way that works in and around your personal situation. “T en for those who benefi t from being part of a group, we have
live online sessions where they can meet tutors along with others who are doing the same course and discuss what they are learning, picking up on a range of experiences and diff erent viewpoints. Groups tend to be relatively small so there’s good engagement and a chance to talk about real issues and challenges. It’s especially helpful when there are people from large and small businesses – the issues are often the same but the approach might be diff erent and they can learn from one another.”
For organisations of all sizes, the programmes’ fl exibility helps
reduce disruption to the business while still ensuring that staff are developing the skills needed to meet evolving challenges. T e modules vary from the traditional academic to something more game-like or simulations, so there’s something to suit all styles of learning, from those who are very comfortable with technology to those who need a more hands-on approach. Because there are no set time limits to courses, should a business
or individual fi nd that it’s necessary to walk away or take an extended break at some point, the modules they have already completed are accredited and can be saved so that they could be built on at some point in the future when circumstances change. Graham added: “T at the modules are accessible is key. It might
Graham Bell
be that someone has an issue they haven’t dealt with before – supply chain, for example – so they can build their skills up pretty quickly and aff ordably, but in a way that is structured and accredited. “It’s very easy these days to turn to Google or ChatGPT to fi nd
the information you think you need, but our programmes recognise your eff orts, from a digital certifi cate you can immediately post on- line to show you have completed a certain area of training, right up to a Master’s degree. It’s a structured learning journey that gives you the outcomes you want.”
Find out more at
https://www.cranfi
eld.ac.uk/som/ cranfi eld-online/micro-credentials
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