BMW
Recognised as fi rst choice fl eet vehicle manufacturer
BMW Group UK is celebrating another successful year at the 2024 Business Car Awards, with BMW retaining the coveted Fleet Manufacturer of the Year title for a third consecutive year. Boasting more options for fl eets than ever before, MINI also came out on top as the all-new MINI Cooper garnered two wins, including overall Business Car of the Year. A further three accolades were awarded across the product portfolio, with BMW i4, BMW 5 Series and BMW X1 each topping their respective categories. On presenting the headline award, Martyn Collins, Editor,
Business Car Magazine said: “With its model range growing again this year, especially from the MINI side, BMW has its most complete off ering ever for fl eet and continues to build on its strong record – particularly with EVs. Support for company car drivers is equally impressive, with further innovations for its Corporate Certifi ed programme, aimed at improving the retailer experience.”
Launched earlier this year and off ered with a choice of either
an all-electric or combustion-engine powertrain, the all-new MINI Cooper prevailed at this year’s Business Car Awards, topping the small car class before clinching overall Business Car of the Year. Judges praised the model’s simplifi ed styling, high-tech, retro-
infl uenced interior and its excellent 250-mile range. Business Car Magazine said: “T is year the MINI Hatch – now called the Cooper – received a high-tech makeover, but its premium feel remains unchanged, and whether you choose ICE or EV power, all are great to drive. Add this all up, with the electric version’s credible range, and this is an attractive small car package that will really appeal to fl eet.” With the launch of the new MINI family the brand has introduced
a compelling fl eet off ering for a range of market segments. In addition to the MINI Cooper, the larger MINI Countryman Electric and forthcoming all-electric MINI Aceman both provide an impressive single-charge range of up to 287 and 252 miles respectively. T e entire MINI line-up boasts a high level of standard equipment, including a state-of-the-art circular OLED display, sustainable interior materials, and all-new MINI Experience Modes. Company car buyers can also take advantage of a low benefi t-in-kind (BIK) tax rate of 2% across the all-electric model range.
ALL THINGS BUSINESS | 12
MOTORS
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