AFRICA TotalEnergies steps up its marketing activities in Africa T


otalEnergies Marketing Kenya, has been running a lubricants promotion


dubbed “beba beba na Rubia” whereby if customers buy a 5L bottle of Total Rubia engine oil, they are given one litre of the same engine oil for free. The promotion targets vehicle owners, passenger and commercials vehicles drivers. Total Rubia engine oil is used on diesel engines, with mineral and synthetic lubricants to choose from. In Egypt, TotalEnergies has also been running a similar campaign in that if customers buy Quartz Oil XTRA 9000, INIO 5W-40 or 5W-30 they get quartz T-shirt gift. If they buy the Quartz Oil 7000 S or 5000 SL they get a free sports bag. In Morocco, TotalEnergies had a second edition of a promotion called Quartz Tombola with the grand prize being a new car. To participate


SENEGAL Hercules Global opens a lubes blending plant in Senegal A


Senegal based oil marketing company Hercules Global SARL


has opened a new lubricants blending plant. The plant which has an annual capacity of 3 million litres produces both automotive and indus- trial lubricants. Mr Manoj Solanki the


Founder & Managing Director of Hercules Global said his vision of starting Hercules Global and setting up the new blending plant is to offer quality products. “We hope to become pioneer in Lubricants market in Senegal in terms of


SOURCE | HERCULES GLOBAL


the quality and Service and a driving force in Lubricant industry in this part of Africa in the coming years.” According to Hercules


SEPTEMBER 2023 | LUBEZINE MAGAZINE


Global, it is using additives of international standards and blending technology to make quality products and deliver them to the doorsteps of clients, followed up by the after sales service. It has also invested heavily in the lab and equipment for testing the products at each stage to maintain the international standards.


With the opening of the


plant, Hercules has also set up its first showroom in Dakar for easy access of the products by end users, retailers and distributors.


Hercules believes in making Senegal a net exporter of Lubricants from its current status of being import dependent through its production facility in coming years. “The first phase for this has already started by exploring the possibilities of exporting to neighbor- ing countries like Mali, Mauritania & Gambia,” added Hercules. Hercules’s activities comprise of manufactur- ing, storage, warehousing, transportation, and marketing of its range of lubricants.


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in this promotion customers, needed to; • Go to one of the participat- ing gas stations,


• Buy a 5 liter can of Quartz lubricant,


• Take a photo of it and send it by WhatsApp. Customers are then given


further instructions to finalize their participation. Other prizes to be won include bicycles.


In Cameroon, TotalEnergies launched a new lubricant pack- aging intended for automotive maintenance professionals: Quartz Box. TotalEnergies says this is a ready-to-use solution for garages, it reduces plastic waste by 86% and increases the product volume by 20%. The launch of this box by TotalEnergies Marketing Cameroun was in partnership with 3S Motors, a major player in automobile maintenance. The city of Douala was chosen


as a pilot city of this project, due to the constant increase in demand for automobile maintenance. Soon, the solu- tion will be deployed in several other cities in the country. Still in Cameroon, TotalEner- gies partnered with CFAO Cameroon which operates Autofast car service centres. A new Autofast bay was opened at TotalEnergies Djoungolo, located in Yaoundé at Montée Caveau. It is open 7 days a week and from 7 a.m. to 7 p.m. Motorists will have access to TotalEnergies lubricants, tyres, batteries and spare parts. This partnership covers five African countries which are Kenya, Senegal, Côte d’Ivoire, Cameroon and Nigeria, with Autofast planning to launch in other countries within Sub-Saharan Africa.


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