IN PARTNERSHIP


Leverage technology A key indicator of a successful event is strategically optimizing attendees’ time to drive more meaningful outcomes. Technology plays a key role in every aspect of the attendee experience. Event moments such as the guest check-in process, queuing times and navigating a venue are all enhanced with the application of the right technology. Making a strong first impression with your attendees on-site is crucial. Digital sign-in and on-demand badge printing can redefine the guest experience and set the tone for the event. Also, consider using mobile apps to keep your attendees informed of key event information such as agenda changes, venue detail, travel itineraries and expense reimbursements. We use ATTEND™, our custom on-site app which delivers a technology-centric experience for our attendees.


Just as much as the information being relayed, it’s the event experience that matters to attendees


Up the ‘wow factor’ Simply put, event production matters. Invest in disrupting the traditional event structure and stimulate the attendees senses through staging, set design, lighting and creative presentation formats.


Extend your engagement Stay connected with your attendees post-event through surveys to secure feedback that measures impact against key meeting objectives. Gather this data and make adjustments for your next event. Another opportunity to extend the experience is offering a virtual meeting as a follow up. This should be combined with extending access to all content to attendees post-event using VALTs™ — our proprietary event content platform.


Conor Barry, VP, Global Experiences, Miller Tanner Associates


Invest in production Outsourcing in Clinical Trials Handbook | 15


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