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The attendee experience: more important than ever


From Miller Tanner Associates, insights and best practices for utilizing an audience-centric approach for investigator meetings


CONOR BARRY, VP, GLOBAL EXPERIENCES, MILLER TANNER ASSOCIATES O


ver the 27-plus years Miller Tanner Associates has planned investigator meetings, one thing has become increasingly obvious — just as much as the


information being relayed, it’s the event experience that matters to attendees. A positive experience enhances learning and strengthens relationships among stakeholders, ultimately leading to improved study outcomes and streamlined research processes. So, we thought we’d share just a little of what we’ve learned.


Be intentional with your agenda One of the first opportunities to maximize your attendee engagement is by designing an interactive agenda. Consider utilizing breakout sessions and mobilizing your attendees — a change in space and format can re-energize them. Create multiple strategies for delivering training, whether it’s practical or a multimedia training experience, ensure the delivery is compatible with all learning styles. Lastly, ensure that each agenda topic is purposefully selected to focus on key objectives. By prioritizing attendee discussions, you’ll foster productive dialogue that will allow participants to address critical issues in real time, ultimately enhancing the meeting’s impact.


Magnify the voice of the patient Incorporating the patient’s voice at investigator meetings is crucial for aligning research goals with the needs and experiences of those directly impacted by clinical trials. So, bring in


14 | Outsourcing in Clinical Trials Handbook


Attendees expect tech


patient speakers if possible, or include them in your breakout sessions for an impactful, personal experience. Their perspective enriches discussions, guiding researchers to design more relevant studies and improve patient outcomes.


Be inclusive Inclusivity at investigator meetings fosters diverse perspectives, which can lead to more impactful outcomes in research. Whether it’s making the venue fully accessible or offering alternative formats to absorb content, it is critical to create an event experience where all voices are heard as this strengthens the integrity and effectiveness of clinical studies.


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