IN PARTNERSHIP
consider epanding yor mareting strategies outside traditional online marketing technies. or eample, people in lowincome
socioeconomic demographics may not have access to the internet or may not have fied hosing. se creative ways, sch as inperson advocates or mail, to reach more participants.
3. Improve Trial Access any participants find trials throgh their specialist doctors after diagnosis. owever, specialists are less likely to see minorities and lowincome patients. or eample, ispanic nerologic patients
were less liely to see a nerologist than white patients.1 To connect with more patients, epand yor
trial access to doctors and care providers in lowincome areas who may not otherwise learn abot the trial.
4. Adjust Trial Eligibility Criteria To improve the chances of meeting yor diversity goals, the A recommends yo reevalate yor trial eligibility criteria. etting specific insrance, health, or demographic constraints on eligibility can alienate target demographics. inancial assistance and broader criteria, sch as more accepted insrance, can significantly improve yor I participation.
5. Build Trust ffective clinical trials will be patientfocsed. ilding relationships bilds trst, which is especially crucial for minorities. inorities have a rightfl distrst of clinical trials de to past mistreatment and abse. They are now less willing to be participants in trials, even with advanced safety protocols. Address these concerns and establish trst throgh transparency. elp trial participants nderstand what researchers epect of them, what rights they have, and measres yo tae to protect their health and safety. The A also recommends incorporating
operational measres to collect evidence of the trials safety to encorage ftre participation. artnering with instittional review boards or independent ethics committees provides an etra layer of trst. The committees access and
“Many participants nd trials troug teir secialist doctors ater diagnosis. owever secialists are less likely to see minorities and low-income atients.
review safety and trial information to ensure patients are safe and included. Large corporations lie fier have this step in their DEI process.
6. Train Trial Staff Train everyone involved in the trial in diversity, eity, and inclsion, inclding recriters, staff, and researchers so it becomes part of yor culture. Training helps staff recognie potential barriers and offer etra spport as needed. It also teaches critical thining so the team can provide personalied soltions for each patient, depending on their nie sitation. or eample, I training teaches staff correct terminology when addressing people with different bacgronds, religions, disabilities, cltres, and seal orientations.
7. Support Participation Is there anything eeping a patient from participating? Signing up a diverse group for the trial is jst the first step. ow, yo mst spport their contined participation throgh equity and inclusion strategies. Those in lowincome areas might not have
transportation. aybe they cant get time off from wor or childcare. ind ways to remove those barriers, lie offering transportation reimbrsement or a babysitter stipend. o may also choose a location near pblic transportation to help lowincome patients attend the trial. etting p near areas with
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