GET TO KNOW
David Sesti, the charismatic Director of The Entoura- ge Group, leads a team that is not only transforming high-end hospitality in the Netherlands and beyond but is also infusing these unique spaces with a blend of creativity and passion. Knowing David personally, I can say that his journey from the shores of Lake Como to the pinnacle of hospitality success is nothing short of inspiring.
David and his team possess an exceptional talent for envisioning and experiencing the essence of the places he visits. I’ve observed them enter a space and instantly discuss its potential as if they already perceive the final outcome. The Entourage grou- p´s approach consistently honors local culture and heritage, skillfully integrating them with innovative ideas.
FROM LAKE COMO TO GLOBAL HOSPITALITY
David’s journey began in his parent’s restaurant on Lake Como, where he was practically raised among diners and the vibrant buzz of hospitality. His stories about growing up there, watching old friends chat and play cards, paint a vivid picture of a childhood steeped in the essence of service and community.
After earning his Master’s degree in Barcelona, David’s path took a pivotal turn when he met Yossi Eliyahoo (a mentor to him) and Liran Wizman, the founders of The Entourage Group. The immediate connection they shared led him to his first role as General Manager of The Butcher’s speakeasy. Over the next two years, David’s talent and dedication saw him rise to Global Operations Manager of The Butcher, then Director of Nightlife, and finally, in January 2022, to Group Direc- tor. His rise within the company is a testament to his unwavering passion and the innovative spirit he brings to the table.
David often attributes The Entourage Group’s success to their meticulous attention to detail and relentless passion.
“The secret behind our unique identity and success in hospitality lies in our passion and attention to detail. In this industry, the pace is high 24/7 and every day presents unique challenges. I enjoy the constant excitement and innovative problem-solving that hospitality requires. It’s this dedication and meticulous attention to the guest experience that sets us apart”.
One of David’s greatest strengths is his ability to build and nurture a team.
I take the time to understand their strengths and de- velop their skills to overcome any weaknesses. I like to compare the team dynamic to a football team, where every player, from the goalkeeper to the striker, has a crucial role. At the end of the day, it’s teamwork and coordinated efforts that win the “game” of delivering exceptional experiences to our guests. He says.
This approach ensures that the coordinated efforts of his team result in exceptional guest experiences.
David is particularly excited about the Dine & Party trend and the growing popularity of electronic mu- sic festivals. Dine & Party allows guests to transition seamlessly from dining to nightlife within the same venue, offering a more integrated social experience. Meanwhile, the global expansion of electronic music festivals showcases a widespread enthusiasm for vi- brant cultural experiences.
KEEPING VENUES FRESH
To keep The Entourage Group’s nightlife venues fresh and captivating, David emphasizes active engage- ment with guests.
“Listening to their needs and preferences allows us to continually enhance their experience, he explains.
David views music as an essential element in creating the perfect ambiance.
“I believe that the role of music in creating the perfect ambiance for our venues is an art form. You cannot simply copy and paste the same setup for each restau- rant or club; each venue has its entity and expresses an entirely different look. Our DJs need to know how to re- cognize and accentuate these qualities and guide the guests on a tailored and memorable journey”.
“It’s an art form and each venue has its own unique identity that our DJs need to recognize and accentua- te.”
This philosophy ensures that the music complements the atmosphere, guiding guests on a tailored and me- morable journey which in turn carries our amazing sur- prises
“One of my most notable experiences from the nightlife was the time I received a call at midnight on a Tues- day that Leonardo Di Caprio was in Amsterdam and wanted to enjoy a burger from The Butcher. This unex- pected request was only the beginning of an incredibly memorable week of unique experiences. Moments like these are a testament to the reputation of our venues, where endless unforgettable memories are made for our guests”.
Platforms like TikTok can catapult a venue to fame overnight, making it an indispensable tool for marke- ting and engagement. On this note, David addresses:
Social media plays an indispensable role in the hospi- tality industry now. It is the driving force of marketing in our digital era, sometimes accounting for almost 90% of an entire business. Viral videos on platforms like TikTok have the power to launch restaurants and ve- nues to fame overnight. It demonstrates the power that social media has right now and how vital it is to use it as a tool in our business, not only to increase brand visibility but to better connect with guests and stay re- levant as the industry evolves.
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